Lead Customer Growth Marketing – Multi-Channel & ABM

Carta Healthcare; San Francisco (CA); On-site; USD 183,000 - 215,000; Full time

Benefits offered by this job

Equity

Excellent benefits

Commissions where applicable

Job summary

Carta is the connected platform and AI-native ecosystem for private capital. We are hiring a Lead Customer Marketing Manager, Companies, to craft multi-channel campaigns that expand our Cap Table business and deepen customer relationships in a fast-growing market.

You’ll partner with Product Marketing, Lifecycle, and Sales to translate product strategy into personalized, scalable demand engines, leveraging data and AI to identify opportunities and drive upsell across key accounts.

Qualifications

• 8+ years in customer or growth marketing, preferably in B2B SaaS.
• Experience partnering across Product, Sales, Lifecycle, and Marketing Ops.
• Skilled in multi-channel go-to-market motions including in-product, email, events, and paid media.
• Ability to design automated programs using triggers and workflows.
• Customer-centric, data-driven, and able to translate insights into priorities.
• Thrives in a fast-paced, ambiguous environment with action bias.
• Finance or private capital familiarity is a plus.

Responsibilities

• Define strategy for customer marketing across channels to accelerate expansion.
• Own upsell and cross-sell programs for QSBS, CTC, and Equity Advisory.
• Lead integrated campaigns with content, events, and paid media to drive growth.
• Collaborate with Sales, Product, CSM, Lifecycle, and Marketing Ops to map journeys.
• Develop in-product discovery campaigns to influence upsell.

Skills

Customer marketing

Growth marketing

B2B SaaS

Cross-functional collaboration

Multi-channel GTM

Automation workflows

Data-driven

Strategic thinking

Education

BA

Job description

Carta is the connected platform and AI-native ecosystem for private capital. We are hiring a Lead Customer Marketing Manager, Companies, to craft multi-channel campaigns that expand our Cap Table business and deepen customer relationships in a fast-growing market.

You’ll partner with Product Marketing, Lifecycle, and Sales to translate product strategy into personalized, scalable demand engines, leveraging data and AI to identify opportunities and drive upsell across key accounts.