Growth-Centric Customer Marketing Lead

Socket.dev; San Francisco (CA); On-site; USD 183,000 - 215,000; Full time

Job summary

Carta is hiring a Lead Customer Marketing Manager to spearhead customer marketing across channels, accelerating expansion for the Cap Table business. You will partner with Product Marketing, Lifecycle, and Sales to shape campaigns and experiences that drive upsell and retention.

You will own multi-channel programs, work with product and lifecycle teams on in-product discovery, and leverage AI to identify expansion opportunities, delivering scalable growth for private capital customers.

Qualifications

• 8+ years of customer or growth marketing experience in B2B SaaS, or outbound marketing is recommended (from the ad).
• Partner cross-functionally across Product Marketing, Sales, Lifecycle, and Marketing Ops to drive results.
• Design multi-channel GTM motions including in-product, email nurtures, events, paid social, and outbound campaigns.

Responsibilities

• Define strategy for customer marketing across channels to accelerate expansion for Cap Table business.
• Prioritize customer experience within campaign strategy and optimize segmentation and targeting.
• Lead upsell and cross-sell programs for QSBS, CTC, Equity Advisory, and other products.
• Collaborate with Sales, Product, Lifecycle, and Marketing Ops to develop timely campaigns.

Skills

Customer marketing

Growth marketing

Cross-functional collaboration

Multi-channel GTM

Automation workflows

Data-driven

Experimentation

BA required

Education

Bachelor's degree or BA

Job description

Carta is hiring a Lead Customer Marketing Manager to spearhead customer marketing across channels, accelerating expansion for the Cap Table business. You will partner with Product Marketing, Lifecycle, and Sales to shape campaigns and experiences that drive upsell and retention.

You will own multi-channel programs, work with product and lifecycle teams on in-product discovery, and leverage AI to identify expansion opportunities, delivering scalable growth for private capital customers.