Lead, Creator Content & Partnerships (DTC)

The Walt Disney Company; Burbank (CA); On-site; USD 127,000 - 170,000; Full time

Benefits offered by this job

Bonus potential

Long-term incentive units

Medical and other benefits

Job summary

The Walt Disney Company is seeking a Senior Manager of Creator Content & Partnerships for DTC in Burbank. You will shape creator-led content strategy, oversee scalable programs, and build strategic partnerships to grow Disney+ audiences worldwide.

You will lead a high-performing team, collaborate with Marketing, Product, and Content groups, and champion innovative formats while preserving brand integrity and global reach. This role requires strategic vision and strong relationship-building.

Qualifications

• Bachelor's degree or equivalent professional experience.
• 7+ years of experience in creator partnerships, influencer marketing, content strategy, digital marketing, entertainment, media, or a related field.
• 4+ years of experience leading, coaching, and developing high-performing teams.
• Demonstrated success leading large-scale creator or influencer marketing programs from strategy through execution.
• Extensive experience working directly with creators, talent agencies, management companies, and digital media partners.
• Deep understanding of the creator economy, creator monetization models, audience behaviors, and evolving platform ecosystems.
• Strong experience developing creator-led content strategies across platforms including TikTok, YouTube, Instagram, Snapchat, and emerging digital channels.
• Proven ability to lead highly visible cross-functional initiatives across Marketing, Product, Programming, Content, Analytics, Partnerships, and executive leadership.
• Strong creative instincts with demonstrated experience developing compelling creative concepts, campaigns, and content strategies.
• Excellent analytical, presentation, storytelling, and communication skills with the ability to influence senior leaders.
• Proven ability to manage multiple complex initiatives while balancing competing priorities in a fast-paced environment.
• Willingness to travel and attend industry events, creator activations, and relationship-building opportunities as needed.

Responsibilities

• Define and lead the long-term strategy for Disney's Creator Content & Partnerships initiatives in support of Disney+ audience growth, engagement, and retention.
• Lead, coach, and develop a high-performing Creator Content & Partnerships team while fostering a culture of creativity, accountability, and collaboration.
• Develop scalable creator partnership programs that connect creators, talent, and digital media brands with Disney's iconic stories and franchises.
• Oversee Disney's TikTok Creator Program and other strategic creator initiatives, ensuring successful execution while identifying opportunities for innovation and growth.
• Build and maintain strong relationships with creators, talent representatives, agencies, media partners, and emerging voices across the creator ecosystem.
• Design partnership frameworks and creator engagement models that foster long-term collaboration while delivering measurable business results.
• Identify emerging platforms, consumer behaviors, and creator trends to inform future content and partnership strategies.
• Lead the creative vision and strategic direction for creator-led content initiatives across Disney+.
• Oversee the creator content pipeline from concept development through execution, ensuring programming aligns with Disney's storytelling standards and business objectives.
• Guide creative ideation, campaign development, and executive presentations for large-scale creator initiatives.
• Partner with Marketing, Programming, Product, Editorial, and Creative teams to develop innovative creator-first content experiences across owned and earned channels.
• Champion experimentation with emerging content formats while maintaining brand integrity and audience relevance.
• Lead, coach, and develop a high-performing Creator Content & Partnerships team, fostering a culture of creativity, collaboration, accountability, and continuous growth.
• Build strong partnerships across Marketing, Product, Programming, Content, Sales, Analytics, Partnerships, Legal, and International teams to align creator initiatives with Disney+ business priorities.
• Serve as a senior subject matter expert on creator marketing, creator content, and the evolving creator economy.
• Influence executive stakeholders through thoughtful recommendations supported by audience insights, performance analytics, and industry intelligence.
• Drive operational excellence by establishing scalable workflows, governance, and best practices that enable long-term growth.
• Establish success metrics and evaluate creator initiatives through audience engagement, content performance, and business outcomes.
• Leverage analytics, consumer insights, and performance data to optimize creator investment strategies and content programming.
• Identify opportunities to expand Disney's creator ecosystem through innovative partnership models, emerging technologies, and evolving digital platforms.
• Balance creative innovation with disciplined execution to deliver measurable impact against Disney+ business objectives.

Skills

Creator partnerships

Influencer marketing

Content strategy

Digital marketing

Analytical skills

Storytelling

Communication

Education

Bachelor's degree or equivalent professional experience

Job description

The Walt Disney Company is seeking a Senior Manager of Creator Content & Partnerships for DTC in Burbank. You will shape creator-led content strategy, oversee scalable programs, and build strategic partnerships to grow Disney+ audiences worldwide.

You will lead a high-performing team, collaborate with Marketing, Product, and Content groups, and champion innovative formats while preserving brand integrity and global reach. This role requires strategic vision and strong relationship-building.