Chief Creative Architect for Brand & Experience

Trulieve; Tampa, Northern (FL, KY); Hybrid; USD 150,000 - 190,000; Full time

Job summary

Trulieve, Tampa-based leader in the cannabis industry, is seeking a Senior Director, Creative to elevate the visual quality and consistency of all customer-facing work across brands and markets. This role drives enterprise standards, guides campaign development, and leverages AI-driven creative technologies to accelerate speed-to-market while maintaining design integrity.

The ideal candidate brings 12-15+ years of progressive creative leadership, a solid foundation in graphic design and brand

Qualifications

• Bachelor's degree in a related design field.
• 12-15+ years of progressive creative leadership experience.
• Strong foundation in graphic design, visual communication, art direction, and brand identity development.
• Experience directing visual design across web, mobile, email, social, ecommerce, and retail.
• Excellent presentation, communication, leadership, and stakeholder management.

Responsibilities

• Lead the creative vision, design standards, and visual execution across all customer-facing channels.
• Develop a retail-first, design-led creative planning framework for annual campaigns.
• Establish enterprise-wide creative standards for visual identity, typography, color, photography, video, and more.
• Drive accountability with rigorous review processes and approval workflows.
• Direct creative development for major campaigns, launches, and enterprise programs.
• Build scalable toolkits, design systems, and governance models for speed and consistency.
• Mentor designers, art directors, photographers, videographers, and content creators.
• Partner with Retail, Brand Marketing, CX, Compliance, and leadership to align strategy.
• Oversee creative production across photography, video, packaging, digital experiences, and AI-assisted mar-tech.
• Champion creative excellence and foster a high-performing organization.
• Lead transformation of the creative function to stay modern and culturally relevant.

Skills

Creative leadership

Graphic design

Brand identity

Art direction

Multidisciplinary teams

Omnichannel marketing

UX/UI principles

AI in creative

Presentation skills

Stakeholder management

Education

Bachelor's degree in Graphic Design, Visual Communications, Advertising, Fine Arts, Marketing, or related

Tools

Adobe Creative Cloud

Figma

Motion graphics

Digital asset management

AI-enabled tools

Job description

Trulieve, Tampa-based leader in the cannabis industry, is seeking a Senior Director, Creative to elevate the visual quality and consistency of all customer-facing work across brands and markets. This role drives enterprise standards, guides campaign development, and leverages AI-driven creative technologies to accelerate speed-to-market while maintaining design integrity.

The ideal candidate brings 12-15+ years of progressive creative leadership, a solid foundation in graphic design and brand