Lead Copywriter

Harley-Davidson Motor Company; Milwaukee (WI); On-site; USD 104,000 - 156,000; Full time

Benefits offered by this job

Annual bonus programs

Health insurance

401k program

Onsite fitness centers

Employee stores

Employee discounts

Job summary

Harley-Davidson Motor Company is seeking a Lead Copywriter to shape the brand voice across campaigns, websites, emails, and channel assets. You will partner with design, video, and content teams to develop original copy for consumer-facing experiences, ensuring consistency with our tone and strategic goals.

The role requires strong storytelling, collaboration, and the ability to manage multiple projects in a fast-paced environment.

Qualifications

• High School Diploma or Equivalent Required
• Bachelor's Degree Preferred
• Typically requires a minimum 7 years related experience
• Proficiency in all relevant, modern workplace programs
• Collaborative problem-solver who can both provide and take direction well
• Strong communication skills; able to have difficult discussions constructively
• Multi-tasker thriving in a collaborative environment

Responsibilities

• Collaborate with the Creative Team, Marketing/Channels team, and stakeholders to craft engaging copy for diverse riders
• Support consumer-facing branded copy across Harley-Davidson channels and campaigns
• Contribute to publications like The Enthusiast
• Provide editorial and story-producing support for content, video, and photo teams
• Build and protect brand tone as a reviewer for style consistency
• Handle special projects as directed by Creative Leadership Team

Skills

Copywriting

Editorial skills

Brand voice

Communication

Multitasking

Education

High School Diploma or Equivalent

Bachelor's Degree Preferred

Job description

Auto req ID: 57472
Title:Lead Copywriter
Job Function:Marketing
Location:JUNEAU
Workplace Category: Onsite
Company:Harley-Davidson Motor Company
Full or Part-Time:Full Time
Shift:SHIFT1

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park-a welcoming greenspace open to all. Join our team as aLead Copywriter.

Job Summary

The role of Lead Copywriter is embedded within H-D creative team: a multidisciplinary group of designers, photographers, editors, content producers, and videographers. We support, integrate, and collaborate with our peers in Marketing, Events and Experiences. We shape and steer the brand by providing the overarching creative vision for all marketing efforts. This role is responsible for concepting and developing creative copy for consumer-facing brand moments, working in close partnership with the Art Directors, content creators and team at large. This includes development of original content, website, online collateral (channel assets), advertising campaigns, email/newsletters, and other online marketing initiatives.

Job Responsibilities

• Collaborate with the Creative Team, Marketing/Channels team, and project stakeholders to create engaging copy that speaks to the diversity of our riders and potential riders.
• Support all consumer-facing instances of branded copy: H-D.com, social channels, dealer POP and displays, promotional campaigns, etc.
• Contribute to our publication, The Enthusiast
• Provide editorial and story-producing assistance for the content team, video, and photo team
• Build and protect brand tone as a reviewer of third-party work for style consistency.
• Special projects as requested by Creative Leadership Team

Education Requirements

High School Diploma or Equivalent Required

Education Specifications

Bachelor's Degree Preferred

Experience Requirements

• Typically requires a minimum 7 years related experience
• Profound interest in motorsports preferred, and how it relates to music, film, sport, art, entertainment
• Proficiency in all relevant, modern workplace programs
• Collaborative problem-solver who can both provide and take direction well
• Strong communication skills. Not afraid to have difficult discussions in constructive ways
• Multi-tasker that thrives in a collaborative environment

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

Direct Reports: No
Travel Required: 0 - 10%
Pay Range:$104,100 - $155,900
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is eligible for domestic relocation assistance (within posted country)