Lead Copywriter

Harley-Davidson Motor Company; Juneau, Northern (AK, KY); Hybrid; USD 104,000 - 156,000; Full time

Benefits offered by this job

Health insurance

401k program

Employee discounts

Onsite fitness centers

Employee stores

Job summary

Harley-Davidson Motor Company is seeking a Lead Copywriter to shape the brand voice across campaigns, websites, emails, and online collateral. You will work with designers, content creators, and videographers to develop original content and ensure consistency across marketing channels.

You will lead copy for consumer-facing moments, partner with Art Directors and the content team, and contribute to campaigns, newsletters, and online assets.

Qualifications

• High School Diploma or Equivalent required.
• Bachelor's Degree preferred.
• Typically requires a minimum 7 years related experience.
• Profound interest in motorsports and related arts/culture.
• Proficiency in all relevant, modern workplace programs.
• Collaborative problem-solver who can both provide and take direction well.
• Strong communication skills.

Responsibilities

• Collaborate with the Creative Team, Marketing/Channels team, and project stakeholders to create engaging copy that speaks to the diversity of our riders and potential riders.
• Support all consumer-facing instances of branded copy: H-D.com, social channels, dealer POP and displays, promotional campaigns, etc.
• Contribute to our publication, The Enthusiast
• Provide editorial and story-producing assistance for the content team, video, and photo team
• Build and protect brand tone as a reviewer of third-party work for style consistency.
• Special projects as requested by Creative Leadership Team

Skills

Strong communication skills

Collaborative problem-solver

Multi-tasker

Proficiency in modern workplace tools

Education

High School Diploma or Equivalent

Bachelor's Degree Preferred

Job description

In 1903, out of a small shed in Milwaukee, Wisconsin, four young men lit a cultural wildfire that would grow and spread across geographies and generations. Their innovation and imagination for what was possible on two wheels sparked a transportation revolution that would make Harley-Davidson the most recognizable motorcycle brand in the world. Today, we continue to define motorcycle culture, evoking soul-stirring emotion reflected in every product and experience we deliver - like we have for well over a century and will for generations to come. Are you ready to ride with us?

Harley-Davidson Motor Company, founded in a humble Milwaukee backyard shed in 1903, still calls the city home. Today, its Corporate Campus includes a 4.8-acre public park—a welcoming greenspace open to all. Join our team as aLead Copywriter.

Job Summary

The role of Lead Copywriter is embedded within H-D creative team: a multidisciplinary group of designers, photographers, editors, content producers, and videographers. We support, integrate, and collaborate with our peers in Marketing, Events and Experiences. We shape and steer the brand by providing the overarching creative vision for all marketing efforts. This role is responsible for concepting and developing creative copy for consumer-facing brand moments, working in close partnership with the Art Directors, content creators and team at large. This includes development of original content, website, online collateral (channel assets), advertising campaigns, email/newsletters, and other online marketing initiatives.

Job Responsibilities

• Collaborate with the Creative Team, Marketing/Channels team, and project stakeholders to create engaging copy that speaks to the diversity of our riders and potential riders.
• Support all consumer-facing instances of branded copy: H-D.com, social channels, dealer POP and displays, promotional campaigns, etc.
• Contribute to our publication, The Enthusiast
• Provide editorial and story-producing assistance for the content team, video, and photo team
• Build and protect brand tone as a reviewer of third-party work for style consistency.
• Special projects as requested by Creative Leadership Team

Education Requirements

High School Diploma or Equivalent Required

Education Specifications

Bachelor's Degree Preferred

Experience Requirements

• Typically requires a minimum 7 years related experience
• Profound interest in motorsports preferred, and how it relates to music, film, sport, art, entertainment
• Proficiency in all relevant, modern workplace programs
• Collaborative problem-solver who can both provide and take direction well
• Strong communication skills. Not afraid to have difficult discussions in constructive ways
• Multi-tasker that thrives in a collaborative environment

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here .

Applicants must be currently authorized to work in the United States.

Pay Range:$104,100 - $155,900