Lead, Copywriter

Regional Client; Miami (FL); On-site; USD 80,000 - 120,000; Full time

Job summary

Royal Caribbean Group in Miami seeks a Lead, Copy to drive strategic messaging and creative concepts across channels. You will guide brand tone, collaborate with Marketing, Sales and leadership, and ensure outputs meet brand standards and business goals.

The role requires leading copy direction, producing print and digital assets, and presenting work to executives in a fast-paced environment. Onsite in Miami with growth opportunities.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Journalism, English or related field.
• 5-7 years of experience in advertising/visual design or related field.
• Experience managing/directing other creatives is a plus.
• Excellent copywriting, editing, and proofreading skills, plus strong knowledge of English grammar.
• Portfolio of real-world work showing versatility and brand tone across media.
• Meticulous attention to detail and clear, concise communication.
• Familiarity with print, non-traditional, and online media.
• Strong working knowledge of brand development and the creative process.
• Ability to lead and collaborate on projects from concept to completion with best practices.
• Proficiency in Microsoft Office; familiarity with Mac and Windows environments.
• Passion, integrity, drive, and energy.

Responsibilities

• Elevate copy, messaging and creative concepts while adhering to brand guidelines.
• Develop cohesive marketing campaign assets across digital and traditional channels.
• Create on-brand messaging to evolve the brand’s tone from concept to execution.
• Ensure consistent brand voice across materials and channels.
• Collaborate with internal teams and agencies to align with business objectives.
• Develop strategic messaging for campaigns and multiple assets.
• Produce print and digital assets for multiple divisions and departments.
• Present creative work to stakeholders and senior leadership.
• Manage timelines and coordinate asset distribution efficiently.

Skills

Copywriting

Editing

Proofreading

Brand tone

Communication

Creative direction

Storytelling

Education

Bachelor’s degree in Marketing/Advertising/Journalism/English

Tools

Microsoft Office

Job description

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary

The Lead, Copy is an expert in their field, responsible for driving the development of strategic messaging and creative concepts across multiple channels. They are a master of brand tone, a keen strategic thinker, and a collaborative teammate and an inventive problem solver. This role is instrumental in producing high-quality work as both an independent contributor and a collaborator, ensuring that all creative outputs align with brand guidelines, quality standards, and business objectives. The Lead, Copy works closely with various departments, including Marketing, Sales and Executive leadership, to understand their unique needs and guide creative projects to deliver impactful communications. Key responsibilities include strategic concepting, copy direction, and the review and adaptation of brand standards. This position requires the ability to thrive in a fast-paced environment, swiftly adapting to changing priorities to support the brand's overall strategy and drive brand awareness and revenue growth.

Essential Duties and Responsibilities

• Elevate and explore copy, messaging and creative possibilities to ensure the brand maintains an evolving presence in the marketplace, balancing innovation with adherence to brand guidelines.
• Concept and develop cohesive marketing campaigns assets and creative materials across digital and traditional advertising channels to achieve business goals and advance brand strategy.
• Create impactful messaging that is on-brand and drives the continuous evolution of the brand’s tone, from conception through execution.
• Ensure consistent brand voice across all creative materials and channels, through ongoing development and implementation of brand guidelines. Ensure adherence to brand guidelines.
• Collaborate with internal departments, external agencies, and global teams to ensure creative work aligns with business objectives and brand standards.
• Develop strategic messaging for overarching campaigns while preserving brand voice.
• Produce a full range of print and digital assets for divisions companywide, including Marketing, Sales, Operations, Product Development, and other departments.
• Partner with fellow creatives to devise multiple conceptual options that meet business needs.
• Confidently and effectively present creative work to key stakeholders, including internal management and executive leadership.
• Ensure final materials are accurate, of the highest quality, and comply with governing laws (e.g., trademarked symbols, country of origin, offer communication).
• Manage multiple project timelines in a fast-paced environment, maintaining clear communication and adherence to deadlines.
• Collaborate with internal departments, external agencies, and global teams to ensure efficient asset distribution and minimize work redundancy.
• Motivate fellow creative team members to find creative solutions within the constraints of time, budget, and project volume.
• Provide daily feedback and forward-looking direction to support fellow creatives and more junior team members as needed.
• Identify opportunities to drive efficiencies, reduce costs, and improve return on investment.
• Adapt to additional responsibilities as assigned by management, demonstrating flexibility and a proactive approach.
• Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills

• Minimum of Bachelor’s degree in Marketing, Advertising, Journalism, English and/or related field experience.
• Years of experience: 5-7 years of experience in advertising/visual design or related field
• Experience managing/directing other creatives is a plus, but not required
• Excellent copywriting, editing, and proofreading skills, as well as a deep knowledge of English grammar and punctuation.
• Portfolio of impressive real-world work samples showcasing versatility and a mastery of brand tone across print, digital, and non-traditional media.
• Meticulous attention to detail, clear and concise communication, and a commitment to producing high-quality work within deadlines.
• Familiarity with print, non-traditional, and online media.
• Strong working knowledge of brand development and the creative process.
• Ability to both lead and collaborate on projects from concept to completion, applying best practices and ensuring alignment with strategic goals.
• Proficiency in software applications including Microsoft Office, and familiarity with both Mac and Windows environments.
• Passion, integrity, drive, and energy.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

*It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

*No immigration sponsorship offered.

*Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.