Analyst, External Communications

Royal Caribbean Group; Miami (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Royal Caribbean Group is seeking an Analyst, External Communications on-site at our headquarters in Miami. The role focuses on creating compelling copy for emails, SMS, and push notifications, while upholding brand voice across campaigns.

You will collaborate with Marketing, Revenue, Hotel Operations, and Deployment to deliver high-quality content on tight deadlines. You should have 3–5 years of writing experience in advertising or related fields, with strong editing and proofreading skills and

Qualifications

• BA in English, Journalism, Advertising, Marketing or related field.
• 3–5 years writing experience in advertising or related field.
• Excellent copywriting, editing, and proofreading skills.
• Knowledge of English grammar and punctuation; some knowledge of Spanish grammar is a plus.
• Familiarity with digital media, mass communications, and SEO basics.

Responsibilities

• Concept and write email, SMS, and Push Notifications and other digital collateral.
• Coordinate deployment of communications considering market, audience, and guest sentiment.
• Present multiple creative options to meet client needs and campaigns.
• Drive brand consistency through development and enforcement of brand copy guidelines.
• Ensure timely release of new creative campaigns and deliverables; provide copy direction to internal teams.

Skills

Copywriting

Editing

Proofreading

SEO basics

English grammar

Education

BA in English/Journalism/Advertising/Marketing or related field

Tools

Microsoft Word

PowerPoint

AI Tools

Job description

Analyst, External Communications

This position is on – site in our Royal Caribbean Headquarters 1050

Journey with us!Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group Guest Communications team has an exciting career opportunity for a full-time Analyst, External Communications reporting to Manager, Guest Communications.

Position Summary

Responsible for devising, writing and pitching copy from conception to completion for use in mass digital communications such as email, SMS, and push notifications. Drives the evolution and consistent application of brand tone and personality. Delves into the intricacies of the business in order to provide highly accurate & quality work by the required deadline. The external communications position lives within the company’s Guest Communications team, focusing on campaigns and deliverables to support the Guest Experience. Works closely with the Manager, and other members of the Guest Communications team, as well as Marketing, Revenue, Hotel Operations, & Deployment for project completion.

Essential Duties and Responsibilities

• Concept and write email, SMS, and Push Notifications and other forms of digital/email collateral, as well as digital media, including web copy, banners and email, special projects, and other materials for consumer and trade media.

• Coordinate deployment of communications taking into account market, audience, impact to product, and guest sentiment.

• Partner with department to devise and present multiple creative conceptual options to deliver on client areas strategic and business needs.

• Drive brand consistency through ongoing development and implementation of brand guidelines for copy.

• Ensure timely release of new creative campaigns and deliverables.

• Provide copy direction and support to other internal client teams (BI Team, Onboard Marketing, Hotel).

• Proofread and review final material and suggest improvements as needed.

• Requires on-call hours after normal work hours including occasional Holidays.

• Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge, and Skills

• Minimum of BA in English, Journalism, Advertising, Marketing or related field

• 3-5 years writing experience in advertising or related field

Knowledge and Skills

• Excellent copywriting, editing, and proofreading skills.

• Knowledge of English grammar and punctuation.

• Knowledge of Universal Spanish grammar and punctuation is preferred.

• Meticulous attention to detail; clear and concise communication, commitment to producing quality product; deadline conscious.

• Familiarity with digital media and mass communications.

• Knowledge of web writing and SEO best practices a plus.

• Software experience in Mac and Windows applications including Word and PowerPoint.

• AI Experience preferred.

• Working knowledge of visual design programs considered a plus.

Working Conditions

The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations. While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information.

The employee may move about the office complex, may travel to other office locations, and may lift, push, pull or move 10 - 15 pounds. Visual requirements include distant, close and color vision, and ability to adjust focus.

We knowthere'sa lot to consider.As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer anyadditionalquestions. Thank you again for your interest in Royal Caribbean Group.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassmenton the basis ofrace, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Groupand each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

Nearest Major Market: Miami