Lead, Creative and Content

Royal Caribbean Group; Miami (FL); On-site; USD 100,000 - 150,000; Full time

Job summary

Royal Caribbean Group is seeking a Lead, Creative and Content to drive visual development and execution of integrated marketing campaigns across digital, social, print and experiential channels. You will blend hands-on design with creative leadership to ensure on-brand, strategically aligned assets.

The ideal candidate is concept-driven, with exceptional execution, a strong strategic mindset and deep brand storytelling expertise.

Qualifications

• 6+ years of professional design experience with senior ownership of campaigns.
• Strong portfolio showing multi-channel brand and product campaigns.
• Experience leading or contributing to major campaigns in-house or with agencies.
• Mastery of Adobe Creative Cloud and familiarity with design tools.
• Deep expertise in layout, typography, composition and storytelling.
• Excellent communication to present rationale to partners.

Responsibilities

• Lead end-to-end design for major brand and product campaigns from concept to asset delivery.
• Translate briefs into visual solutions across channels and formats.
• Develop design systems and guidelines to ensure cohesion across touchpoints.
• Collaborate with copywriters, art directors, strategists and agencies to realize concepts.
• Provide creative direction, feedback and quality control on deliverables.
• Mentor designers in thinking, craftsmanship and brand expression.
• Maintain brand standards across all assets produced.
• Work with marketing, strategy and product teams to align with goals.
• Coordinate with project management for handoff and delivery.
• Manage relationships with external partners as needed.
• Produce high-impact visuals including assets for digital, print and experiential channels.

Skills

Senior design ownership

Campaign leadership

Visual storytelling

Adobe Creative Cloud

Multi-channel design

Tools

Photoshop

Illustrator

InDesign

Job description

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Marketing Team has an exciting career opportunity for a full time Lead, Creative and Content reporting to th Manager, Creative Design.

This position will be working onsite from Miami.

Position Summary

The Lead, Creative and Content is responsible for driving the visual development and execution of integrated marketing campaigns across digital, social, print, and experiential channels. This role blends hands-on design excellence with creative leadership, ensuring all campaign assets are cohesive, on-brand, and strategically aligned with business objectives. The ideal candidate is a concept-driven designer with exceptional executional skills, a strong strategic mindset, and a deep understanding of brand storytelling.

Essential Duties And Responsibilities

Campaign Development & Execution

• Lead the end-to-end design process for major brand and product campaigns—from initial concepting to final asset delivery.
• Translate strategic briefs into compelling visual solutions that perform across multiple channels and formats.
• Develop campaign systems, visual toolkits and design guidelines to ensure cohesion across all touchpoints.
• Partner with copywriters, art directors, strategists, and external agencies to bring integrated concepts to life.

Design Leadership

• Serve as the creative lead for campaign execution, providing direction, feedback, and quality control for all design deliverables.
• Mentor designers on conceptual thinking, craftsmanship, and evolving brand expression.
• Maintain and elevate brand standards across every asset produced.

Cross-Functional Collaboration

• Work closely with marketing, creative strategy, and product development teams to ensure campaign design aligns with strategic goals.
• Collaborate with project management teams to support smooth file prep, handoff, and delivery.
• Manage relationships with external creative partners as needed.

Executional Excellence

• Produce high-impact visuals including key art, digital ads, emails, social content, OOH, experiential assets, and presentation materials.
• Ensure pixel-perfect accuracy, color consistency, and brand alignment across all campaign outputs.
• Solve design challenges efficiently while maintaining high creative standards and deadlines.

Qualifications, Knowledge And Skills

• 6+ years of professional design experience, demonstrating senior-level creative ownership and campaign leadership.
• A strong, polished portfolio showcasing high-impact, multi-channel campaign work for top brands, including concept development, design systems, and execution across digital and traditional media.
• Proven experience leading or significantly contributing to major brand or product campaigns within in-house creative teams, agencies, or hybrid environments.
• Mastery of Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and familiarity with Ai and collaborative design tools.
• Deep expertise in layout, typography, composition, and visual storytelling.
• Strong communication skills with the ability to present creative rationale clearly to both creative and non-creative partners.
• Highly organized, able to manage multiple complex projects simultaneously with accuracy, speed, and attention to detail.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

No immigration sponsorship offered.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.