Lead, Creative and Content

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Royal Caribbean Group in Miami is seeking a Lead, Creative and Content to guide our social storytelling across Instagram, TikTok, and YouTube, with a focus on quick, native formats and cultural resonance. You will lead a team of creatives through concept to execution, shaping the brand voice and ensuring timely, high-impact work that travels across platforms.

The role requires deep platform knowledge, strong leadership, and the ability to turn insights into compelling campaigns that drive

Qualifications

• Experience leading creative teams and delivering social-first campaigns.
• Proven ability to translate trends into native platform content.
• Excellent project management and collaboration across departments.
• Strong storytelling and briefing skills for leadership reviews.

Responsibilities

• Set and elevate the creative bar for all in-house social content.
• Champion a social-first creative approach tailored for social platforms.
• Incorporate real-time trends and audience insights into creative decisions.
• Inspire teams, manage workflows, and mentor talent across projects.
• Lead the full creative cycle from ideation through execution and launch.
• Oversee production budgets and ensure efficient resource use.

Skills

Creative leadership

Team mentoring

Social content strategy

Video production knowledge

Platform knowledge Instagram TikTokYou

Strong communication

Job description

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Lead, Creative and Content

Journey with us!Combine your career goals and sense of adventure by joining our incredible team of employees atRoyal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Marketing Team has an exciting career opportunity for a full time Lead, Creative and Content reporting to the Sr Manager Social Media Partnerships & Activations.

This position will be working onsite from Miami.

Position Summary:

The Lead, Creative and Content is a culturally fluent, social-first creative leader who lives natively on the internet and understands how brands earn attention in real time. With a strong command of short- and long-form video across priority channels including Instagram, TikTok, and YouTube, this role is responsible for elevating our in-house social creative—from concept through execution—by bringing sharp creative instincts, deep platform knowledge, and a clear point of view on what great social creative looks like today (and tomorrow).

This person leads and inspires a team of creatives across the full creative lifecycle, setting a unifying creative vision while managing workflows, timelines, and priorities. They champion big ideas, develop talent, and translate cultural moments, audience insights, and platform trends into timely, native, and unmistakably on-brand creative—ensuring ideas are thoughtfully adapted to perform across platforms without losing impact.

The ideal candidate is chronically online, highly organized, creatively restless, and deeply curious, energized by leading teams in fast-moving environments and driven to turn social insight into standout creative that helps define the brand’s voice in culture.

Essential Duties and Responsibilities:

• Set and elevate the creative bar for all in-house social content, ensuring work is platform-native, culturally relevant, and creatively ambitious.
• Champion a social-first creative approach, shaping how ideas are conceived, developed, and executed specifically for social platforms.
• Bring real-time trends, cultural signals, and audience insights into creative thinking and decision-making.
• Inspire fresh thinking and experimentation while maintaining a consistent, recognizable brand voice.
• Lead work through the full creative cycle—from ideation and concepting through execution, and launch.
• Apply strong project management skills to plan workflows, manage timelines, prioritize resources, and keep projects moving efficiently.
• Balance speed and quality, ensuring the team can respond to cultural moments while delivering polished, thoughtful creative.
• Partner closely with strategy, production, and cross-functional teams to align on goals and deliverables.
• Lead, motivate, and mentor a team of social creatives, fostering an environment of trust, collaboration, and creative growth.
• Provide clear direction, feedback, and encouragement to help team members strengthen their craft and confidence.
• Create space for creative inspiration by keeping the team informed on trends, emerging formats, and best-in-class social work.
• Encourage curiosity, experimentation, and constructive critique to continuously evolve the team’s output.
• Evaluate performance data and insights to identify opportunities to improve creative effectiveness.
• Stay ahead of platform updates, emerging formats, and competitive activity to keep our creative approach relevant and forward-thinking.
• Continuously refine processes and creative approaches to improve efficiency, consistency, and impact.
• Oversee, manage, and optimize production budgets for in-house social creative, ensuring resources are allocated efficiently while maintaining high creative standards.

Qualifications, Knowledge and Skills:

• 2+ years of experience managing and mentoring creative teams, including leading projects that deliver high-quality work on time and against performance objectives.
• 3–4 years of experience in social media, creative, or content-focused roles.
• Demonstrated experience developing and executing social-first creative for major platforms with measurable impact (e.g., driving engagement, reach, shares, completion rates, or audience growth).
• Proven ability to translate cultural moments, trends, or insights into creative executions that outperform benchmarks or contribute to brand or business goals.
• Experience managing and mentoring creative teams, including leading projects that deliver high-quality work on time and against performance objectives.
• Strong creative leadership skills with the ability to inspire, motivate, and guide teams toward high-quality, social-first creative output
• Excellent project management and organizational skills, with the ability to lead work from concept through execution
• Deep understanding of social platforms, formats, and audience behavior
• Chronically online with sharp instincts for trends, culture, and emerging creative opportunities
• Exceptional written and verbal communication skills with a strong grasp of tone, voice, and storytelling
• Proven ability to craft clear, compelling, and inspiring creative briefs and PowerPoint decks, using storytelling to translate strategy, insights, and cultural context into powerful creative direction
• Highly skilled at presenting and selling ideas through narrative, confidently bringing creative concepts to life for leadership and cross-functional partners in a way that builds alignment and excitement
• Ability to distill complex ideas into simple, persuasive stories that guide decision-making and unlock creative potential
• Comfortable leading creative conversations—presenting work, facilitating feedback, and collaborating cross-functionally to refine and strengthen ideas
• Knowledge of social content creation and editing tools (e.g., native platform tools, mobile editing apps, short-form video software), with the ability to guide creative quality, provide directional feedback, and assess executional excellence—even if not hands-on day-to-day
• Proficiency in Microsoft Suite (PowerPoint, Excel, Word), with a strong eye for layout, visual hierarchy, and creative storytelling within decks
• Familiarity with social performance, listening, or insights tools is a plus.

We know there's a lot to consider.As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

No immigration sponsorship offered.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.