Copywriter, Senior

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 80,000 - 110,000; Full time

Job summary

Royal Caribbean Group in Miami seeks a Senior Copywriter for Social Media to lead brand copy across social channels. You will shape messaging from concept to completion, ensure tone and quality align with brand standards.

The ideal candidate has deep knowledge of social trends, expert editing skills, and the ability to drive creative work with cross-functional teams in a fast-paced environment.

Qualifications

• Minimum BA in English, Journalism, Advertising, Marketing, or related field.
• 5-7 years writing experience in advertising or related field.
• Excellent copywriting, editing, proofreading, and English grammar.

Responsibilities

• Create brand copy and messaging across social media platforms.
• Review messaging for social concepts and guide creative ideas.
• Maintain brand tone and consistency across channels.
• Collaborate with in-house editors, producers, copywriters and content creators.

Skills

Copywriting

Editing

Brand voice

Social media

Education

BA in English

Job description

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Copywriter, Senior

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary :

Our Senior Copywriter, Social Media will play a key role in Royal Caribbean International creative direction across all brand social media channels, working across marketing and content goals that

accurately reflect the creative vision and quality associated with our brand.

The ideal candidate possesses an expert level of pitching, editing and evolving brand copy & messaging from conception to completion and ensuring consistent application of brand tone and personality and brand standards. Equally, the ideal candidate is deeply knowledgeable about social trends, and has a keen ability to create relevancy for brands through messaging.

The Senior Copywriter, Social Media will work closely with an in-house team of editors, producers, copywriters and content creators and other teams across Brand and Marketing, and should demonstrate comfortability providing copy direction and support for all social media team members and assigned projects.

Essential Duties and Responsibilities :

• Competent written storyteller across traditional and short-form formats & platform with extensive experience with brand POV in owned, paid and earned.
• Responsible for reviewing messaging and copy for social concepts and partnering with the creative team to build messaging and framework of creative ideas for a range of social deliverables.
• Drive brand consistency through ongoing development and implementation of social guidelines for copy/tone.
• Ability to understand, identify, and apply relevant social trends (copy, video and audio) across platforms, markets and audiences.
• Review copy and messaging through the lens of the business needs, strategic team goals, and recommend improvements as needed.
• Partner with key stakeholders devise and drive business strategies through creative work, tone of voice and copy execution.
• Has exceptional time management and thorough knowledge and understanding of processes and the time required for projects.
• Collaborate with creative team members to ensure cohesion between script & visual plan
• This job description in no way states or implies that these are the only duties performed by the employee occupying this position.
• Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills :

• Minimum of BA in English, Journalism, Advertising, Marketing, or related field.
• 5-7 years writing experience in advertising or related field, developing content in creative agencies or branding spaces with strategic business acumen skills; prefer a minimum of 5 years of demonstrated success with driving high-performing content slates in a cruise, travel or hospitality environment.
• Excellent copywriting, editing, and proofreading skills and superior knowledge of English grammar and punctuation.
• Meticulous attention to detail; clear and concise communication, commitment to producing quality product; deadline conscious.
• Familiarity with social media and executing against content strategies across global channels and collaborating with marketing partners to successfully drive content management and implement best practices.
• Independent, entrepreneurial, passionate self-starter with a focus on delivery of excellence, a can-do attitude and a sense of urgency.
• Highly organized and detail-oriented; enjoys working in cross-functional & global teams under aggressive deadlines, in a high-energy, high-intensity and rapidly evolving environment.
• Strong conceptual and proficiency in presenting work to peers and senior stakeholders.
• Advanced listening, verbal and written communication skills, including experience in creating, writing, researching, and managing content in multiple formats.
• Ability to communicate openly and proactively with meticulous attention to detail.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

No immigration sponsorship offered.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.