Lead Content Designer, Storefronts and Growth

Rocket Homes Real Estate LLC; Detroit (MI); On-site; USD 118,000 - 250,000; Full time

Job summary

Rocket Homes Real Estate LLC is seeking a Lead Content Designer for Storefronts & Growth to define and deliver content strategy for public, customer-facing experiences that drive awareness, consideration, conversion, and trust. You’ll blend growth, marketing, and experience thinking with hands-on content design and writing for Rocket’s storefront experiences.

You’ll shape landing experiences, product storytelling, launch messaging, and early lifecycle conversion moments, while defining narrative

Qualifications

• 7+ years of experience in content design, UX writing, content strategy, or related discipline.
• Experience leading end-to-end content design from discovery to optimization.
• Hands-on experience using AI within the content design workflow (e.g., Figma Make, Claude, ChatGPT).
• Strong information architecture, accessibility, voice and tone, and writing for web/mobile.
• Experience using research/analytics to improve content.
• Ability to translate complex problems into clear experiences.
• Excellent communication, storytelling, facilitation, and collaboration skills.

Responsibilities

• Lead narrative performance at scale.
• Lead end-to-end content design for key initiatives from discovery to optimization.
• Define and scale high-performing content styles and messaging strategies across storefronts and growth journeys.
• Shape product positioning and market readiness.
• Collaborate with Product, Design, Marketing, SEO and Brand to shape value propositions and storytelling.
• Translate product capabilities into launch-ready narratives that connect campaign messaging with the customer experience.
• Define voice, tone, and brand expression across storefront and growth experiences.
• Build enablement and cross-functional capability with playbooks, guidance, and AI-enabled workflows.
• Mentor content designers to raise quality and impact.

Skills

Content design

UX writing

Content strategy

AI in content

Communication

Collaboration

Tools

Figma Make

Claude

ChatGPT

Job description

This posting will be open until October 31, 2026. Applications received after this date may not be considered.

As the Lead Content Designer for Storefronts & Growth, you define and deliver content strategy for public, customer-facing experiences that drive awareness, consideration, conversion, and trust. Sitting at the intersection of product marketing, content strategy, UX writing, growth, and brand voice and tone, this role calls for a content designer who blends growth, marketing, and experience thinking. You’ll bring experiences to life through content while balancing customer needs, brand expression, product goals, and business performance—setting strategic direction while doing hands‑on content design and writing for Rocket’s most important storefront experiences.

Anchored in Rocket’s public digital experiences, this role shapes landing and entry experiences, product storytelling, launch messaging and market readiness, and early lifecycle conversion moments. You’ll define scalable narrative frameworks, influence product positioning, and help ensure Rocket shows up clearly, consistently, and compellingly across storefront and growth journeys. Beyond Storefronts, this role partners closely with the horizontal enablement content team and adjacent areas to extend and adapt voice, tone, narrative, and performance approaches across Client, Pro, and Enterprise, helping shape cohesive experiences. AI is core to how we design. You’ll bring openness, curiosity, and hands‑on experience with AI‑augmented ways of working, using AI throughout the content design process—from research synthesis and narrative exploration to prototyping, testing, and content systems—to move faster, explore more broadly, and raise the bar on quality. You’ll pair these tools with strong editorial judgment to ensure content remains accurate, differentiated, accessible, and distinctly Rocket.

About the role

• Lead narrative performance at scale
• Lead end‑to‑end content design for key initiatives, from discovery and narrative development through prototyping, launch, and optimization.
• Define and scale high‑performing content styles, messaging strategies, and narrative patterns across Storefronts and growth‑oriented journeys.
• Shape product positioning and market readiness
• Partner with Product, Design, Marketing, SEO and Brand to shape value propositions, naming, framing, and storytelling for new and evolving experiences.
• Translate product capabilities into clear, compelling, launch‑ready narratives that connect campaign messaging with the customer’s early product experience.
• Define voice, tone, and brand expression
• Lead the application and evolution of Rocket’s voice and tone across storefront and growth experiences. Ensure content reflects the Rocket brand, product truth, accessibility principles, and client psychology in ways that build confidence and motivate action. Establish principles, examples, and best practices that drive consistency and help teams make stronger content decisions across high‑visibility touchpoints.
• Build enablement and cross‑functional capability
• Create playbooks, guidance, reusable tools, and AI‑enabled workflows that help teams consistently apply high‑performing content patterns. Use and evaluate AI throughout the content design process to accelerate synthesis, exploration, prototyping, and testing while maintaining accuracy, brand integrity, privacy, and customer trust. Partner with content designers across Rocket to extend effective approaches and create greater consistency across the organization.
• Facilitate working sessions and mentor content designers to raise the quality and impact of content across Rocket.

About you

Minimum Qualifications

• 7+ years of experience in content design, UX writing, content strategy, or a related discipline. A portfolio demonstrating strategic and hands‑on content design across complex, customer‑facing digital experiences.
• Experience leading end‑to‑end content design from discovery and narrative development through prototyping, validation, implementation, and optimization.
• Openness, curiosity, and hands‑on experience using AI within the content design workflow, including tools such as Figma Make, Claude, ChatGPT, or similar platforms.
• Strong understanding of information architecture, interaction design, accessibility, voice and tone, and writing for responsive web and mobile experiences.
• Experience using research, analytics, experimentation, and customer feedback to improve content effectiveness.
• Ability to translate complex customer, product, and business problems into clear, useful, and persuasive experiences.
• Excellent communication, storytelling, facilitation, and collaboration skills, including the ability to articulate content decisions and influence cross‑functional partners.
• Experience creating scalable content frameworks, standards, systems, or reusable patterns.
• Experience mentoring content designers and raising the quality of work through critique and feedback.

Preferred Qualifications

• Experience designing content for marketing websites, landing pages, acquisition journeys, or other top‑of‑funnel experiences.
• A track record of experimenting with, evaluating, and championing responsible AI‑enabled content workflows within a team or organization.
• Experience with SEO, conversion optimization, analytics, experimentation, and A/B testing.
• Experience shaping product positioning, value propositions, naming, and launch narratives.
• Experience balancing brand expression, customer comprehension, regulatory considerations, and business performance.

What you’ll get

Our team members fuel our strategy, innovation and growth, so we ensure the health and well‑being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About us

Rocket is a Detroit‑based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [e-mail].

LosAngelesCountyandSanFranciscoCandidatesonly: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.

As part of the ecosystem of Rocket® we transform talented candidates into passionate team members who thrive in our world of opportunities.

The compensation for this position is $117,500.00-$249,500.00. The position may also be eligible for an annual bonus, incentives, and other employment‑related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid‑time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company’s current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.