Lead Brand Digital Content Manager

New Belgium Brewing Company Inc; Colorado; Hybride; USD 80 000 - 105 000; Plein temps

Avantages offerts par ce poste

Medical & Dental Insurance

401k Match

PTO

Profit Sharing

Résumé du poste

New Belgium Brewing Company Inc is seeking a senior creative professional to conceptualize and produce content for social and digital platforms. You will lead the creative vision and execution for digital communications, media, and marketing programs across the New Belgium brand portfolio.

Responsibilities include directing brand strategy, partnering with internal teams and external creators, and producing assets for Facebook, Instagram, YouTube, email, and more.

Qualifications

• Bachelor’s degree in Marketing or Graphic Communications or equivalent with 4+ years of creative direction experience.
• Proven ability to invent, imagine and deliver original ideas.
• Proficient in design software and visual storytelling.

Responsabilités

• Lead creative direction of brand strategy and assets for digital platforms.
• Execute the brand strategy across social media and digital channels.
• Manage asset creation across the brand portfolio and ensure consistency with creative strategy.
• Collaborate with internal teams and external creators for content production.
• Analyze performance of creative work to refine platform best practices.

Connaissances

Creative direction

Brand strategy

Social content creation

Photography/Design

Communication

Formation

Bachelor’s degree in Marketing or Graphic Communication Design

Outils

Design software

Description du poste

This position is responsible for conceptualizing, producing and executing content for social and digital platforms within New Belgium. This role will lead the creative vision and execution for digital communications, media, and marketing programs. In addition, this role is responsible for the design and development of content needed to support and enhance the portfolio of individual brands within New Belgium.

Essential Duties:

• Lead creative direction of the New Belgium brand strategy and be able to photograph and design the needed assets to bring the creative and strategic vision to life.
• Lead execution of the approved brand strategy across digital and social media.
• Fulfill asset needs across the larger brand portfolio and ensure requested assets ladder up to the New Belgium creative strategy.
• This includes partnering with internal teams to concept and produce content for all digital platforms, including but not limited to Facebook, Instagram, Twitter, YouTube, website, email marketing, etc.
• Collaborate with brand partners, innovation team, internal and external content creators, distributors and sales team to coordinate support for brand initiatives.
• Perform analysis of creative work to understand best practices per platform, areas for improvement and exploration specific to each digital channel.
• Build social media content, including photography, video, design and stories; and produce media showcasing relevance within compatible consumer communities.
• Identify emerging trends in the digital space; and define .com, email and social media best practices.
• Other projects and duties as assigned.

Education/ Experience/Skills:

• Bachelor’s degree in Business Administration: Marketing or Graphic Communication Design, or equivalent related experience and 4+ years of creative direction and execution experience.
• Experienced liaison with demonstrated skills in invention, imagination, and originality.
• Strong working knowledge with proficiency in use of design programs.
• Ability to handle multiple projects and details simultaneously, and problem-solve proactively.
• Requires self-direction, tact, diplomacy and a clear, courteous and professional manner.
• Advanced oral and written communication skills and the ability to work cooperatively with team members.

Percent of Travel:

10% - 25%

Working Conditions:

Remote, Office

Starting Salary Range:

$80,000-$105,000

Benefits

All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment:

• Medical & Dental Insurance (options available for dependents)
• Basic Term Life and AD&D Insurance
• Short Term Disability Insurance
• Flexible Spending Account
• Employee Assistance Program
• PTO
• 401k Match
• Paid Caregiver Leave
• Profit Sharing

EEO Statement

Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community. Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.

At New Belgium, we’re committed to proving that business can be a force for good. When you join our team, you’ll play a role in bringing world‑class beer to our fans – and you’ll have a hell of a lot of fun doing it. Empowered people make exceptional beer – and build successful, lasting businesses. At Bell’s, this philosophy drives us every day. If our commitment to investing in our coworkers makes us a bit eccentric—well, it wouldn’t be the first time someone has used that word to describe us. We believe beer and business can be a catalyst to renew trust and unity in our communities. This includes doing right by our team members through competitive benefit programs, exclusive employment perks, and opportunities for continued education. Over 38 years, we’ve found it’s the best way to build a fantastic community of damn good people with a diversity of identities and perspectives who make the best beer in the world. And our company’s future depends on it, too. While we retain our independent spirit in countless ways, Bell’s Brewery joined forces with New Belgium Brewing in early 2022. We are integrated two iconic breweries as one company with shared policies, benefits, and programs. As we bring the best of our two companies together, we will continue to strive for transparency with all our current and future coworkers.