Lead, Annual Giving & Solicitation Strategy

Annual Giving Network LLC; Fort Collins (CO); On-site; USD 75,000 - 90,000; Full time

Job summary

Colorado State University Foundation seeks an Associate Director of Annual Giving Solicitation Strategy to lead the central annual giving direct marketing program, including direct mail and multi-channel solicitations. You will shape audience segmentation, drive donor engagement, and manage vendor partnerships in collaboration with CSU units.

The role requires strong copywriting, storytelling, and data-driven decision making, with oversight of a full-time staff member.

Qualifications

• Bachelor’s degree from an accredited institution by employment start date.
• Minimum four years’ experience in copywriting, marketing, fundraising/nonprofit communications, or equivalent.
• Minimum 1 year of experience supervising professional employees or interns.
• Exceptional written communication skills.
• Ability to work non-standard hours, including early mornings, nights or weekends.

Responsibilities

• Leads execution of central annual giving direct marketing projects, including the direct mail program and multi-channel solicitations.
• Analyzes data, identifies gaps, and sets audience/segment strategy.
• Manages direct mail vendor relationships and annual mail budget.
• Hires, trains, and manages one full-time employee with performance feedback.
• Develops messaging strategies that highlight the value of philanthropic giving to CSU.

Skills

Copywriting

Strategic thinking

Relationship building

Data-driven

Budget management

Education

Bachelor's degree

Tools

Salesforce

Job description

Colorado State University Foundation seeks an Associate Director of Annual Giving Solicitation Strategy to lead the central annual giving direct marketing program, including direct mail and multi-channel solicitations. You will shape audience segmentation, drive donor engagement, and manage vendor partnerships in collaboration with CSU units.

The role requires strong copywriting, storytelling, and data-driven decision making, with oversight of a full-time staff member.