Strategic Annual Giving Lead — Higher Education

The Pennsylvania State University; University Park (TX); On-site; USD 54,000 - 78,000; Full time

Job summary

The Pennsylvania State University in University Park seeks an Assistant Director of Annual Giving to lead data-informed strategies across multiple channels. You’ll partner with colleges and units to cultivate donors, analyze results, and optimize campaigns.

The role emphasizes collaboration, strategic thinking, and effective communication to advance Penn State's fundraising goals. Responsibilities include developing multichannel campaigns, managing internal and external communications, and

Qualifications

• Bachelor's degree or higher plus 1+ years of relevant experience.
• Experience developing or implementing annual giving, fundraising or marketing campaigns across multiple channels.
• Demonstrated ability to use data and campaign results to inform fundraising strategies and decision-making.
• Strong project management skills and the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent written, verbal, interpersonal, and relationship-building skills.
• Demonstrated ability to collaborate effectively with colleagues, partners, and stakeholders across an organization.
• Ability to work independently, take initiative, and contribute effectively as part of a team.
• Commitment to creating and maintaining an inclusive and respectful environment for all students, colleagues, alumni, and friends of the University.

Responsibilities

• Develop and implement data-informed annual giving strategies to engage, acquire, retain, and increase donor support for assigned colleges, campuses, units, and University programs.
• Use donor and campaign data to identify opportunities, evaluate results, and inform future strategies.
• Develop and manage multichannel fundraising campaigns and initiatives, including direct mail, email, telephone, text, digital fundraising, social media, personal solicitations, and events.
• Ensure campaigns align with central and unit priorities and budgets.
• Serve as a strategic partner to assigned unit colleagues, helping identify fundraising opportunities, establish priorities, develop campaign strategies, and translate unit needs into effective annual giving initiatives.
• Collaborate with development communications and creative teams to develop messaging and assets that support annual giving goals and communicate Penn State's needs and values.
• Identify, solicit, cultivate, and steward prospects and donors, with emphasis on strengthening donor relationships.
• Monitor and evaluate campaign performance, prepare reports and recommendations, and use results to optimize fundraising strategies.

Skills

Annual giving campaigns

Data-driven strategy

Project management

Communication skills

Collaboration

Education

Bachelor's degree

Job description

The Pennsylvania State University in University Park seeks an Assistant Director of Annual Giving to lead data-informed strategies across multiple channels. You’ll partner with colleges and units to cultivate donors, analyze results, and optimize campaigns.

The role emphasizes collaboration, strategic thinking, and effective communication to advance Penn State's fundraising goals. Responsibilities include developing multichannel campaigns, managing internal and external communications, and