Lead Analytics Strategist – Banking & Customer Growth

Citi; Irving (TX); On-site; USD 165,000 - 201,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

401(k)

Life, accident, and disability ins.

Wellness programs

Paid time off

Job summary

Citi in Irving, Texas seeks a Specialized Analytics Lead Analyst to apply analytics to U.S. consumer banking and retail products, including checking, savings, deposits, and branded cards.

The role focuses on segmentation, predictive modeling, and omnichannel decisioning to drive customer acquisition and portfolio growth. Candidates will design experiments, forecast P&L impact, and translate insights into scalable strategies while collaborating with cross-functional teams.

Qualifications

• Six years of experience developing analytical strategies and solutions.
• Expertise in predictive modeling and segmentation for large datasets.
• Ability to design and execute statistical experiments (A/B/test & learn).
• Proficiency with SQL, Tableau, and Advanced Excel for analytics output.
• Ability to translate complex problems into actionable recommendations for leaders.

Responsibilities

• Apply analytics to U.S. consumer banking and retail products to develop segmentation and predictive models.
• Support customer acquisition, engagement, and portfolio growth via analytics and decisioning.
• Develop experimentation frameworks and measure performance to optimize marketing outcomes.
• Collaborate with cross-functional teams to deploy data-driven solutions on enterprise platforms.

Skills

Advanced statistics

Predictive modeling

Segmentation

A/B testing

SQL

Tableau

Advanced Excel

Education

Bachelor’s degree or foreign equivalent in Engineering/CS/Mathematics

Tools

SQL

Tableau

Advanced Excel

Job description

Citi in Irving, Texas seeks a Specialized Analytics Lead Analyst to apply analytics to U.S. consumer banking and retail products, including checking, savings, deposits, and branded cards.

The role focuses on segmentation, predictive modeling, and omnichannel decisioning to drive customer acquisition and portfolio growth. Candidates will design experiments, forecast P&L impact, and translate insights into scalable strategies while collaborating with cross-functional teams.