Lead Analyst – Performance & Insights

Jobtailor; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a senior digital media analytics professional to partner with major clients in a matrixed environment. You will drive performance insights, optimize media investments, and translate complex data into actionable recommendations for stakeholders at Target and beyond.

Ideal candidates bring 7+ years in analytics/consulting, strong Excel/PowerPoint skills, and fluency with tools like Adobe Analytics, Google Analytics, and Tableau. Travel to major markets will be required.

Qualifications

• Minimum 7 years of proven digital media analytics or consulting, marketing experience, or equivalent experience engaging directly with clients.
• Strong analytical skills to uncover performance drivers and communicate findings and recommendations clearly and concisely.
• In-depth understanding of the digital media marketplace.
• Proven experience with incrementality and multi-touch attribution methodologies.
• Ability to operate in a matrixed environment, including close partnership with the Sales organization.
• Methodical, well-organized, and detail-oriented.
• Passion to drive results and thrive in an ambiguous environment.
• Excellent written and verbal communication skills.
• Advanced knowledge of Microsoft Excel and PowerPoint.
• Experience with data visualization tools such as Domo, Data Studio, and Tableau.
• Experience with web analytics tools such as Adobe Analytics, Google Analytics, and Webtrends.
• Preference for candidates based in Chicago, New York City, Atlanta, Los Angeles, or Minneapolis.
• Ability to travel frequently to support local clients.
• No relocation offered.
• Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target

Responsibilities

• Engage directly with one of Roundel's largest, multifaceted clients.
• Show how media investments are performing and driving the client's overall business at Target.
• Identify ways to optimize and grow the client's media investment.
• Bring innovation to clients.
• Elevate clients' understanding of the Target guest.
• Serve as a strategic data and media expert and critical thought partner.
• Support vendor, merchandising, and marketing priorities.
• Partner closely with the Sales organization in a matrixed environment.
• Report to a Senior Manager, Performance and Insights.
• Travel frequently to support local clients.
• Perform duties that may change due to business needs.

Skills

Digital media analytics

Incrementality

Multi-touch attribution

Data visualization

Web analytics

Analytical skills

Microsoft Excel

Microsoft PowerPoint

Communication skills

Results-driven

Client engagement

Tools

Domo

Data Studio

Tableau

Adobe Analytics

Google Analytics

Webtrends

Job description

• Engage directly with one of Roundel's largest, multifaceted clients


• Show how media investments are performing and driving the client's overall business at Target


• Identify ways to optimize and grow the client's media investment


• Bring innovation to clients


• Elevate clients' understanding of the Target guest


• Serve as a strategic data and media expert and critical thought partner


• Support vendor, merchandising, and marketing priorities


• Partner closely with the Sales organization in a matrixed environment


• Report to a Senior Manager, Performance and Insights


• Travel frequently to support local clients


• Perform duties that may change due to business needs

Requirements

• Minimum 7 years of proven digital media analytics or consulting, marketing experience, or equivalent experience engaging directly with clients


• Strong analytical skills to uncover performance drivers and communicate findings and recommendations clearly and concisely


• In-depth understanding of the digital media marketplace


• Proven experience with incrementality and multi-touch attribution methodologies


• Ability to operate in a matrixed environment, including close partnership with the Sales organization


• Methodical, well-organized, and detail-oriented


• Passion to drive results and thrive in an ambiguous environment


• Excellent written and verbal communication skills


• Advanced knowledge of Microsoft Excel and PowerPoint


• Experience with data visualization tools such as Domo, Data Studio, and Tableau


• Experience with web analytics tools such as Adobe Analytics, Google Analytics, and Webtrends


• Preference for candidates based in Chicago, New York City, Atlanta, Los Angeles, or Minneapolis


• Ability to travel frequently to support local clients


• No relocation offered


• Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target

Core Competencies

Demonstrates expertise in digital media analytics and consulting, with a strong focus on performance optimization and client engagement. Proficient in data visualization and web analytics tools, with excellent communication skills to convey insights effectively.

Highest-signal resume keywords

• Digital Media Analytics


• Incrementality Methodologies


• Multi-Touch Attribution


• Data Visualization Tools


• Web Analytics Tools

Hard Skills

• Digital Media Analytics


• Incrementality Methodologies


• Multi-Touch Attribution


• Data Visualization


• Web Analytics


• Analytical Skills


• Microsoft Excel


• Microsoft PowerPoint

Soft Skills

• Analytical Skills


• Detail-Oriented


• Organizational Skills


• Communication Skills


• Results-Driven

Industry Keywords

• Digital Media Marketplace


• Client Engagement


• Matrixed Environment


• Performance Drivers


• Marketing Priorities

Tools & Technologies

• Domo


• Data Studio


• Tableau


• Adobe Analytics


• Google Analytics


• Webtrends