Lead, AI-Driven Programmatic Display & CTV

Intuit Inc.; San Diego (CA); On-site; USD 191,000 - 278,000; Full time

Job summary

Intuit Inc. is seeking a Principal Marketing Manager, Display & Video in California. You will develop digital video and display strategy, test aggressively, and scale initiatives to meet brand and acquisition goals.

You’ll blend hands-on buying with shaping next-gen automation and agentic tools, ensuring governance and accountability across campaigns. You will collaborate across internal teams and external partners to maximize performance, drive education, and tell compelling stories with data.

Qualifications

• 8+ years of programmatic buying experience with a focus on paid performance and new customer acquisition.
• You are passionate about the programmatic media craft and crave action.
• Thrives in a cross-channel paid media team, can drive recommendations and align peers without formal authority.
• Strong storytelling skills to report data/results to varied audiences and seniorities.
• Fluent in applying AI to media buying and governance of automated/agentic systems including guardrails.

Responsibilities

• Own campaign strategy, pacing, bidding and budget management across programmatic display, online video and CTV.
• Drive performance through optimization of structure, audience strategy, bidding, creative rotation and SPO decisions.
• Adopt AI-assisted buying and agentic tools to plan, activate, optimize, and report with clear goals and QA guardrails.
• Scale CTV and streaming buying across major platforms with premium inventory and cross-screen reach.
• Measure impact with incrementality tests, geo experiments, MMM inputs, and attention metrics.
• Collaborate with paid social, search, brand, web and analytics to coordinate audiences, creative and full-funnel strategy.
• Translate performance into concise insights and recommendations for cross-functional and leadership audiences.
• Manage agency partners on plan development, execution, optimization and storytelling.

Skills

Programmatic buying

AI in media buying

Cross-channel collaboration

Storytelling

DSPs

Tools

IAS

DoubleVerify

Moat

Job description

Intuit Inc. is seeking a Principal Marketing Manager, Display & Video in California. You will develop digital video and display strategy, test aggressively, and scale initiatives to meet brand and acquisition goals.

You’ll blend hands-on buying with shaping next-gen automation and agentic tools, ensuring governance and accountability across campaigns. You will collaborate across internal teams and external partners to maximize performance, drive education, and tell compelling stories with data.