Principal Display & Video Marketing — AI‑Driven Growth

Intuit Inc.; United States; On-site; USD 191,000 - 278,000; Full time

Job summary

Intuit Inc. seeks a Principal Marketing Manager, Display & Video, to lead digital video and display strategy across programmatic channels. You will test aggressively, scale initiatives, and partner with agencies to drive brand and customer acquisition.

You will work with data science to measure impact beyond last-click, optimize supply paths, and drive privacy‑first data activation in a fast-paced, collaborative environment.

Qualifications

• 8+ years in programmatic buying, agency or in-house, with emphasis on paid performance and new customer acquisition.
• Strong storytelling and ability to translate data into actionable recommendations for senior audiences.
• Experience applying AI to media buying and governance of automated decisions.

Responsibilities

• Campaign ownership across programmatic display, online video, and connected TV (CTV).
• Drive performance via optimization, audience strategy, bidding, and creative rotation.
• Adopt AI-assisted buying and set guardrails and spend controls.
• Scale CTV and streaming buys across major platforms and manage cross-screen reach.
• Manage supply quality via SPO and PMP deals and pre-bid filtering to avoid MFA.
• Collaborate with data science to measure incrementality, geo experiments, and MMM inputs.
• Coordinate with paid social, search, brand, web, and analytics for full-funnel strategy.
• Translate performance into concise insights and recommendations for leadership.
• Manage agency partners on planning, execution, and reporting.

Skills

Programmatic buying

Cross-channel collaboration

Data storytelling

AI in media buying

Measurement & MMM

Strategic thinking

Privacy-first activation

DSP familiarity

Tools

IAS

DoubleVerify

Moat

DV360

Google Ads

The Trade Desk

Amazon DSP

UID2/RampID

Job description

Intuit Inc. seeks a Principal Marketing Manager, Display & Video, to lead digital video and display strategy across programmatic channels. You will test aggressively, scale initiatives, and partner with agencies to drive brand and customer acquisition.

You will work with data science to measure impact beyond last-click, optimize supply paths, and drive privacy‑first data activation in a fast-paced, collaborative environment.