Senior SEO & GEO Strategist — AI-Driven Growth

Verizon Communications

Basking Ridge (NJ)

Hybrid

USD 92,000 - 159,000

Full time

8 days ago

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Job summary

Verizon is seeking a Digital Marketing Strategist to lead SEO and GEO efforts within our Consumer Group. You will shape content and technical strategy, grounded in data, to advance our organic presence and enable AI-driven marketing initiatives.

The role is hybrid with three in-office days weekly and competitive compensation. You’ll partner with engineers, designers, and business stakeholders to craft scalable search programs and measure impact across large datasets.

Qualifications

Bachelor's degree or four or more years of work experience.
Four or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Marketer / agency / consultative services experience in SEO and/or GEO.
Strong analytical skills with the ability to apply business strategy to data analysis and recommendations.
Strong experience with dashboards and reporting, involving large datasets and multiple data sources, with ability to interpret data and produce meaningful insights.
Detail-oriented approach to holistic marketing measurement and project management.
Very strong organization and time management skills.
Experience leveraging SEO/ GEO and analytics data as a guide for strategy and decision making.

Responsibilities

Knowledge of AI and large language models to develop and deploy an AI strategy that connects consumers to commerce outcomes.
Contribute to forward thinking strategies that incorporate technical requirements, optimized content and web infrastructure to enable AI models to crawl, understand and cite our brand.
Understand business objectives and develop analytical solutions that help achieve them, along with metrics to track their progress.
Organize and prioritize multiple tracks of work, quantifying opportunities, in terms of level of effort and upside.
Contribute to forward thinking strategies that enable on-site digital success as well as connecting with consumers as they change their digital search behaviors.
Assist with cross-channel analytics that evaluate total organic search footprint with generative AI metrics from large language model platforms.
Work with technical teams, including (but not limited to) technology, front end development and infrastructure.
Advise, collaborate, and work cross-functionally with business stakeholders, designers, and dev to ensure SEO/ GEO best practices.
Develop efficiencies through AI and marketing automation.
Open to explore new methods of search strategy.