Law Firm GTM & Market Intelligence Strategist

Relativity; Springfield (IL); Ibrido; USD 130.000 - 196.000; Tempo pieno

Descrizione del lavoro

Relativity is seeking a Senior Product Marketing Manager for the Law Firm Segment to translate market, buyer and competitive intelligence into actionable GTM plans that drive acquisition, adoption and expansion. You will partner with Product, Sales, Customer Success and Marketing to ensure readiness and effective field enablement across law firms.

You will lead efforts to develop buyer journeys, use cases and value propositions, and synthesize evidence into decision-ready recommendations for

Competenze

• 5+ years in B2B SaaS product marketing, segment marketing, market intelligence, GTM strategy or related.
• Ability to turn customer, competitive and market insight into differentiated positioning and launches.
• Strong primary and secondary research, synthesis and analytical skills.
• Strong commercial judgment connecting market evidence to business recommendations.
• Excellent written, verbal and presentation communication skills for leadership and field audiences.
• Proven ability to lead cross-functional work and influence outcomes without direct authority.
• Ability to manage multiple priorities, create clarity in ambiguity and drive assigned work-streams.

Mansioni

• Build market and buyer intelligence to inform GTM plans and priorities.
• Synthesize competitive activity and win/loss patterns into actionable recommendations for positioning and enablement.
• Develop GTM plans with target audiences, use cases, value propositions and buyer journeys; drive readiness across teams.
• Translate central launch strategy into law-firm market requirements and readiness recommendations.
• Create sales plays and enablement content; collaborate with Sales Enablement to drive adoption and measure impact.

Conoscenze

Brand Management

Demand Generation

Digital Marketing

MarCom

Marketing Strategies

Market Positioning

Market Strategy

Product Management

Product Marketing

Sales Enablement

Descrizione del lavoro

Relativity is seeking a Senior Product Marketing Manager for the Law Firm Segment to translate market, buyer and competitive intelligence into actionable GTM plans that drive acquisition, adoption and expansion. You will partner with Product, Sales, Customer Success and Marketing to ensure readiness and effective field enablement across law firms.

You will lead efforts to develop buyer journeys, use cases and value propositions, and synthesize evidence into decision-ready recommendations for