LATAM Marketplaces Lead - Digital Growth & Strategy

Whoop; Ohio; Remote; USD 80,000 - 110,000; Full time

Benefits offered by this job

Competitive base salary

Equity

Benefits

Job summary

WHOOP is seeking a Marketplaces Senior Specialist to accelerate LATAM growth, owning regional marketing across key marketplaces. You will localize global campaigns, manage media budgets, and collaborate with Brand to ensure culturally resonant and compliant content.

The role focuses on optimizing PDPs, brand stores, and merchandising to maximize visibility and conversion, while analyzing performance to boost ROI and inform expansion with Sales across LATAM.

Qualifications

• 3–5 years of digital or performance marketing experience.
• Fluency in English, Spanish, and Portuguese required.
• Proven track record managing campaigns on Amazon and Mercado Libre.

Responsibilities

• Own regional marketing strategy and execution for LATAM marketplaces.
• Localize campaigns, manage budgets, ensure creative relevance and compliance.
• Optimize marketplace presence including PDPs and brand stores.
• Monitor reviews and feedback to improve brand perception and engagement.
• Plan and optimize paid campaigns across search and display.
• Coordinate with partners, distributors, and agencies for consistent branding.
• Analyze performance and marketplace trends to drive ROI.
• Identify and develop new marketplace opportunities with Sales.

Skills

Digital marketing

Campaign management

Multilingual communication

Data-driven decision making

Cross-functional collaboration

Tools

Amazon Advertising

Mercado Libre

Job description

WHOOP is seeking a Marketplaces Senior Specialist to accelerate LATAM growth, owning regional marketing across key marketplaces. You will localize global campaigns, manage media budgets, and collaborate with Brand to ensure culturally resonant and compliant content.

The role focuses on optimizing PDPs, brand stores, and merchandising to maximize visibility and conversion, while analyzing performance to boost ROI and inform expansion with Sales across LATAM.