LATAM Mass & Influencer Marketing Lead

Amazon Inc.; Seattle (WA); On-site; USD 125,000 - 170,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon.com Services LLC seeks a senior marketing leader to own mass, social, and influencer marketing for WW Cross-Border LATAM. You will drive full-funnel brand and demand strategies with XCM, optimizing multi-country campaigns and agency partnerships.

Lead regional strategy, budget stewardship, and performance measurement, delivering scalable programs across Colombia and other LATAM destinations. Fluency in Spanish is required and prior LATAM experience is a plus.

Qualifications

• 6+ years marketing experience (non-internship)
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating results to senior leadership
• Speak, read, and write fluently in Spanish

Responsibilities

• Mass Marketing lead for Colombia, localize central creative concepts and assets
• Own Colombia mass-marketing media plan across TV, digital, and other channels
• Lead social media and influencer marketing for all LATAM destinations
• Define regional social & influencer strategy, channel mix, and content calendar
• Manage multi-million dollar LATAM marketing budget
• Own agency relationships across LATAM and manage SLAs and performance

Skills

Spanish fluency

Marketing leadership

Cross-functional collaboration

Data-driven decisions

Executive communication

Education

Bachelor’s degree

Tools

Excel

Tableau

Salesforce

Job description

Amazon.com Services LLC seeks a senior marketing leader to own mass, social, and influencer marketing for WW Cross-Border LATAM. You will drive full-funnel brand and demand strategies with XCM, optimizing multi-country campaigns and agency partnerships.

Lead regional strategy, budget stewardship, and performance measurement, delivering scalable programs across Colombia and other LATAM destinations. Fluency in Spanish is required and prior LATAM experience is a plus.