LATAM Lifecycle Marketing Leader

Starlink; Bastrop (TX); A distancia; USD 100.000 - 180.000; Jornada completa

Descripción de la vacante

Starlink seeks a Lifecycle Marketing Manager to own LATAM consumer communications across awareness, consideration, and conversion. You will lead lead email, starlink.com, landing pages, messaging, and related channels for the region, acting as country GM for comms to generate demand and remove conversion barriers.

Responsibilities include building monthly LATAM communications plans, turning insights into copy and experiments, developing nurture and abandoned-cart email programs, tracking

Formación

• Bachelor’s degree in marketing, business, communications, journalism, economics or a related field.
• 5+ years of experience in brand, product, or performance communications with ownership of a market or region.
• Fluency in Spanish and English (written and spoken).

Responsabilidades

• Own the monthly LATAM communications plan and a dated recap covering leads email, website, ads, customer comms, and retail.
• Convert consumer insights into actionable initiatives, copy, pages, ads, emails, and experiments for Latin American markets.
• Build and maintain nurture and abandoned-cart email series; ship market campaigns tied to seasonality, reliability, ISP comparison, pricing, Roam/Mini, travel, and emergency backup.
• Track email-attributed orders, volume, and conversion vs. other markets; use results to reallocate effort and retire underperforming work.
• Ship country-dynamic starlink.com pages for LATAM: stories, comparison, reliability, city/place, installation, and use cases.
• Develop in-market ad messaging that resolves to those pages; test claims insights support and retire claims that reduce trust

Conocimientos

Spanish & English fluency

Experience in brand/communications

Educación

Bachelor’s degree in marketing, business, communications, journalism, economics or related field

Descripción del empleo

Starlink seeks a Lifecycle Marketing Manager to own LATAM consumer communications across awareness, consideration, and conversion. You will lead lead email, starlink.com, landing pages, messaging, and related channels for the region, acting as country GM for comms to generate demand and remove conversion barriers.

Responsibilities include building monthly LATAM communications plans, turning insights into copy and experiments, developing nurture and abandoned-cart email programs, tracking