Lancaster Farming, Inc.- Outside Advertising Sales Representative

Steinman Communications; Ephrata (Lancaster County); On-site; USD 39,000 - 47,000; Full time

Benefits offered by this job

4 weeks PTO

Paid Holidays

Medical benefits

401(k) with company match

Wellness program

Employee Assistance Program

Parental leave

Job summary

Lancaster Farming is seeking an Outside Advertising Sales Representative to expand our advertising sales across central and north central Pennsylvania. The role involves in-person, phone, fax, email, and mail interactions with current and prospective clients, selling advertising space across our sections and online platforms.

You will deliver excellent customer service, handle clerical tasks, and support daily operations.

Qualifications

• 2+ years sales experience preferred.
• Excellent communication skills, both written and verbal.
• Wamiliarity with agricultural/advertising industry is a plus.

Responsibilities

• Develop and execute sales plans to grow ad sales with existing and new clients.
• Prepare insertion orders and ensure accuracy in pricing and copy.
• Create compelling ad copy and layouts for assigned territories.

Skills

Sales experience

Customer service

Prospecting

Education

High School diploma or GED

Tools

Microsoft Office

Job description

Description

Lancaster Farming, a 150+ page weekly newspaper and website with a long-standing and trusted name in the agricultural community, is looking for a motivated and dynamic Outside Advertising Sales Representative to join our team! As a key player in our organization, you’ll help grow our advertising sales by connecting with clients through in-person, phone, fax, email, and mail interactions to clients primarily in central and north central Pennsylvania You’ll be responsible for selling advertising space for Lancaster Farming to current and prospective clients, in our special sections, and across our online platforms. In addition, you will provide excellent customer service, handle clerical tasks, and offer essential sales support to ensure smooth daily operations.

If you're very self-motivated and passionate about sales, customer service, and working with a respected brand in agriculture, we want to hear from you!

Why work with us?

We know that employees are a business’s greatest asset and the primary driver of success. We are committed to attracting and retaining people who are bright, curious, flexible, and energetic to help drive our continued growth and success.

As a team member at Lancaster Farming, you’ll enjoy:

• $43,000 salary plus a competitive commission structure
• 4 weeks PTO to start (pro-rated for first year)
• Paid Holidays
• Benefits: medical, prescription, dental, vision, short-term disability, basic life insurance
• 401(k) with Company Match
• Wellness program
• Employee Assistance Program
• Parental leave program

About Us:

Lancaster Farming is the “Farmer’s Choice” since 1955, covering many agriculture industries, including dairy, beef, poultry, grain and produce. It is also the largest farm implement marketplace in the Northeast. The newspaper delivers news, market and commodity reports, and agribusiness information to more than 50,000 subscribers in the Mid-Atlantic every Saturday, and publishes daily on its website and social media platforms.

Free public parking available in Ephrata.

Outside Sales Rep Essential Job Functions:

• Develop and execute detailed work plans to maximize sales and service contact with existing, past, and new customers, actively pursuing special sales opportunities.
• Accurately complete and submit insertion orders and inter-departmental forms, adhering to internal processes.
• Create and prepare clear, precise, and visually appealing advertising copy and layouts (both finished and speculative) for assigned territories.
• Demonstrate excellent verbal and written communication skills, including proficiency in email, phone, and in-person sales presentations. You should be able to convey complex information in an accessible and compelling manner.
• Utilize available data, as well as self-generated and approved insights, to craft engaging and factual sales presentations tailored to potential clients.
• Understand and correctly apply company credit policies in your sales interactions and client negotiations.
• Use rate cards effective, ensuring pricing accuracy and consistency in all client communications.
• Meet all established deadlines and deliver assignments promptly and efficiently.
• Handle customer complaints and inquiries with promptness, fairness, and professionalism, following supervisor guidelines.
• Maintain a professional, positive, and enthusiastic attitude while performing duties, representing the company in a manner that promotes confidence and trust.
• Actively pursue new customers, analyze competitor products, and prepare "spec" copy and pricing comparisons to present to prospects.

Requirements

• Proficient with Microsoft Office products
• Valid driver’s license and reliable vehicle
• High School diploma or GED required
• Previous sales experience is REQUIRED & agricultural background preferred