LA X Social Media Lead — Growth & Video Strategy

Prager University; Los Angeles (CA); On-site; USD 75,000 - 95,000; Full time

Job summary

PragerU in Los Angeles, CA is seeking a Social Media Manager to grow our presence on X and other platforms through strategic content and data-driven optimization. You’ll craft posts, engage with audiences, and collaborate with creators to amplify our conservative-leaning educational videos.

The role demands 3–5 years of experience, strong copywriting, and a clear voice that aligns with PragerU’s mission. On-site work with a competitive benefits package is offered.

Qualifications

• 3–5 years of experience in social media management, including demonstrated success managing and growing an X account for a brand, organization, or public figure.
• Strong understanding of X, including platform trends, audience engagement, content strategy, and best practices for driving growth.
• Excellent copywriting skills, with the ability to craft compelling posts that capture attention, spark conversation, and drive action.
• Experience representing a brand in online conversations while maintaining a clear, consistent voice and exercising sound judgment.
• Creative ability to identify compelling angles in existing content and make it relevant and engaging for audiences on X.
• Data-driven mindset with experience analyzing performance metrics, optimizing content, and developing strategies to increase video views, website traffic, and email sign-ups.
• Strong awareness of current events, news, and cultural trends, along with an understanding of PragerU’s perspective.
• Proactive self-starter who takes initiative, identifies timely opportunities, and consistently follows through while managing multiple priorities.
• Strong alignment with PragerU’s mission and values, with genuine enthusiasm for our content and audience.

Responsibilities

• Own PragerU’s presence on X, from strategy to daily execution, including publishing, engagement, and account growth.
• Develop strategies to increase video views, drive website traffic, and generate email sign-ups while converting audiences on X into regular viewers and supporters.
• Craft compelling posts that present our content and perspective in fresh ways, encourage sharing and conversation, and attract new audiences.
• Start and shape conversations through posts, replies, and quote posts. Use sound judgment about when to engage and when to move on.
• Monitor news, cultural moments, and trending discussions to identify timely opportunities to share relevant content and perspectives.
• Track performance and test messaging, calls to action, and posting strategies to improve results.
• Create original content and collaborate with creators to make existing content more compelling for audiences on X.
• Provide posting coverage on other social platforms as needed.

Skills

Social media management

X platform expertise

Copywriting

Brand voice

Data-driven

Job description

PragerU in Los Angeles, CA is seeking a Social Media Manager to grow our presence on X and other platforms through strategic content and data-driven optimization. You’ll craft posts, engage with audiences, and collaborate with creators to amplify our conservative-leaning educational videos.

The role demands 3–5 years of experience, strong copywriting, and a clear voice that aligns with PragerU’s mission. On-site work with a competitive benefits package is offered.