LA/MS Area Marketing Manager

Fashion Institute of Design & Merchandising; Lafayette (LA); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading engineering firm is seeking an Area Marketing Manager to oversee proposal and marketing teams, ensuring effective win strategies and project executions. The right candidate will have at least 8 years of industry experience, a Bachelor's degree, and strong skills in communication and leadership. This full-time position is based in Lafayette, Louisiana, with opportunities for travel. Candidates should have proficiency in Microsoft Office and Adobe Creative Cloud applications.

Qualifications

• A minimum of 8 years relevant industry experience.
• Demonstrated experience in winning high-value contracts in the A/E/C industry.
• Ability to motivate and inspire others.

Responsibilities

• Manage proposal and marketing employees.
• Lead pursuit teams in creating win strategies.
• Develop and implement client plans to capture market share.

Skills

Self-starter

Motivating others

Sales experience

Written communication

Verbal communication

Microsoft Office proficiency

Adobe Creative Cloud proficiency

Client relationship management

Education

Bachelor's degree in a related field

Tools

Microsoft Office

Adobe InDesign

Job description

At HDR, the role of Area Marketing Manager, we'll count on you to:

Responsibilities

• Retain, develop and supervise proposal and marketing employees, as assigned
• Ensure the go/no-go decision process is applied in accordance with HDR's Matrix of Authority
• Lead pursuit teams in creating and implementing effective win strategies (capture planning)
• Facilitate pursuit teams to develop persuasive proposal and interview materials
• Develop and manage proposal schedules and confirm compliance
• Engage the appropriate marketing services resources in pursuit teams
• Lead quality reviews of proposal and interview materials
• Coach interview teams to be effective at delivering key messages during interview presentations
• Facilitate debriefs to identify improvement opportunities and to measure overall competitiveness
• Recognize and celebrate pursuit successes and milestones
• Manage workload demands of proposal managers and marketing coordinators
• Identify candidates to fill management, technical, business development and marketing positions
• Train and mentor employees on business development and marketing best practices
• Manage client relationship management and financial systems to inform reporting metrics and dashboards
• Support the development of annual and long‑term strategic plans within established company direction and goals, including creating growth initiatives and prioritizing strategic investments
• Implement key growth initiatives and investments as defined in annual and long‑term strategic plans
• Develop and implement client plans, including long‑term strategies to capture market share, as assigned
• Create marketing collateral to support business development efforts
• Develop business relationships with teaming partners
• Direct content marketing campaigns to strengthen our brand, increase our visibility, and showcase our thought leaders
• Develop and publish engaging digital content that reflects HDR's brand and elevates our thought leadership
• Implement strategies to elevate HDR's brand and technical talent with industry associations
• Plan and fulfill conference sponsorship benefits, as needed
• Actively participate in professional associations to elevate HDR's brand in target markets
• Develop engaging internal communications content (announcements, presentations, videos, webinars)
• Arrange for professional photography on projects
• Coordinate large, internal meetings (in‑person and virtual)
• Articulate HDR's capabilities and competitive advantages
• Manage area business development and marketing budgets
• Maintain inventory of branded materials used for client visits, conferences and recruiting activities

Preferred Qualifications

• Bachelor's degree in a related field
• Deep knowledge of the A/E/C industry's standard approach to procurement of professional services

Required Qualifications

• A minimum of 8 years relevant industry experience
• Demonstrated "self-starter" with a history of completing projects with limited oversight
• Demonstrated ability to motivate and inspire others
• Experience in sales and developing effective win strategies
• Excellent written and verbal communication skills
• Proficient in Microsoft Office applications, including Outlook, Word, Excel and PowerPoint
• Proficient in Adobe Creative Cloud applications, including InDesign
• Ability and desire to travel and engage with others in‑person
• Demonstrated experience in winning high‑value contracts in the A/E/C industry
• Demonstrated experience in writing compelling content based on information from technical staff

Primary Location

United States - Louisiana - Lafayette

Other Locations

United States - Louisiana - Baton Rouge, United States - Louisiana - Metairie, United States - Mississippi - Jackson Area

Industry

Administrative

Schedule

Full‑time

Employee Status

Regular

Job Posting

April 17, 2026

At HDR, we are committed to the principles of employment equity.

We are an affirmative action and equal opportunity employer. We consider all qualified applicants, regardless of criminal histories, arrest and conviction records.