LA-Driven Head of Marketing for US Brand Growth

ForceBrands; California; Sur place; USD 170 000 - 260 000; Plein temps

Résumé du poste

ForceBrands is seeking a highly creative Head of Marketing to establish and scale the brand in the US, with a focus on Los Angeles. You will own brand positioning, creative direction and social media, building partnerships across entertainment, fashion and music communities.

You will lead an ambitious team, develop experiential campaigns, and shape the company’s marketing strategy in a fast-growing consumer beverage space.

Qualifications

• Proven marketing experience within a culturally relevant, Gen Z-focused consumer brand.
• Background in fashion, lifestyle, beauty, entertainment, music or consumer beverages preferred.
• Exceptional understanding of TikTok, organic social media, viral content and creator-led marketing.
• Deep understanding of Gen Z consumer behavior, cultural trends and emerging communities.
• Strong established relationships across LA's music, nightlife, entertainment, influencer and creative scenes.
• Experience developing successful influencer partnerships, brand collaborations and experiential campaigns.
• Track record of building consumer brands through organic social media, community engagement and culturally relevant marketing.
• Experience launching brands into new markets or scaling consumer awareness is a plus.

Responsabilités

• Develop and execute the global marketing strategy, with immediate focus on US market entry and rapid expansion.
• Own brand positioning, creative direction and integrated marketing initiatives across social, experiential and retail channels.
• Identify cultural moments, strategic partnerships and emerging trends that can accelerate brand awareness and consumer engagement.
• Establish marketing priorities, objectives and KPIs aligned with business growth.
• Work directly with the founders to shape long-term brand strategy and creative direction.
• Lead creative direction across campaigns, social media, content and brand communications.
• Own TikTok and organic social media strategy, prioritizing viral content, audience engagement and community growth.
• Develop bold, unconventional campaigns that differentiate the brand from traditional consumer marketing.
• Identify emerging creators, trends and content formats that resonate with Gen Z audiences.
• Oversee content production, campaign development and creative execution across channels.
• Build and leverage relationships across LA's music, entertainment, nightlife, fashion and influencer communities.
• Develop partnerships with relevant creators, artists, DJs, emerging talent and cultural personalities.
• Identify and execute brand collaborations that generate authentic engagement and cultural relevance.
• Establish the brand's presence at relevant events, venues and cultural experiences.
• Manage partnership negotiations, budgets, deliverables and ongoing relationships.
• Develop and execute memorable brand events, parties, festival activations and experiential campaigns.
• Build a meaningful presence within LA's nightlife, music and entertainment communities.
• Identify opportunities for consumer engagement and brand partnerships across key US markets.
• Collaborate with the sales organization to support retail launches, consumer trial and in-store activations.
• Transform physical brand experiences into compelling social content and organic engagement opportunities.
• Recruit, build and lead the US marketing team as the business scales.
• Identify hiring needs across content, creative, social media, partnerships and marketing operations.
• Provide strategic leadership and coordination across international marketing resources.
• Manage internal teams, external agencies, creators and creative partners.
• Establish processes for campaign planning, content production and performance accountability.
• Own marketing budgets across campaigns, partnerships, content and events.
• Allocate resources strategically to maximize brand awareness, engagement and commercial impact.
• Monitor social media performance, campaign effectiveness and consumer engagement.
• Establish reporting processes and KPIs to evaluate marketing initiatives.
• Partner with commercial leadership to align marketing activities with retail performance and growth objectives.

Connaissances

Gen Z marketing

Social media strategy

Influencer partnerships

Brand storytelling

Creative direction

Event activations

Partnership development

Leadership

Description du poste

ForceBrands is seeking a highly creative Head of Marketing to establish and scale the brand in the US, with a focus on Los Angeles. You will own brand positioning, creative direction and social media, building partnerships across entertainment, fashion and music communities.

You will lead an ambitious team, develop experiential campaigns, and shape the company’s marketing strategy in a fast-growing consumer beverage space.