Business Development Manager

PRI Technology; Los Angeles, California (CA, MO); On-site; USD 70,000 - 110,000; Full time

Job summary

PRI Technology seeks a driven Business Development Manager to accelerate growth for its ready-to-drink beverage platform in the LA market. This field-based role focuses on expanding distribution, elevating brand visibility, and driving profitable sales with distributors and retailers.

The ideal candidate is organized, proactive, and thrives in a fast-paced startup environment, building relationships and delivering execution with urgency across market visits and activations.

Qualifications

• 2+ years of experience in beverage, Client, food service, or consumer packaged goods sales.
• Experience working with distributors, retailers, and/or DSD environments strongly preferred.
• Strong relationship-building and communication skills.
• Highly motivated self-starter with excellent organizational and time management abilities.
• Ability to work independently and manage multiple priorities in a fast-paced environment.
• Entrepreneurial mindset with the flexibility to adapt quickly to changing business priorities.
• Proficiency in Microsoft Office Suite and basic sales reporting tools.
• Valid driver's license, reliable transportation, and valid auto insurance required.
• Ability to lift, push, or pull up to 50 lbs.

Responsibilities

• Drive sales growth and execution throughout the assigned LA territory.
• Build profitable volume through expanded distribution, merchandising excellence, and strong promotional execution.
• Conduct route rides, crew drives, distributor market visits, and influential accounts calls to strengthen retail execution and identify growth opportunities.
• Secure new points of distribution, displays, secondary placements, cold box opportunities, and incremental shelf space.
• Educate, motivate, and support distributor sales teams through scheduled trainings and regular market engagement.
• Ensure flawless execution of promotional programs, including displays, planogram compliance, point-of-sale placement, and feature activity.
• Analyze market trends, competitive activity, and sales performance to identify opportunities and recommend strategic actions.
• Collaborate cross-functionally with marketing and leadership teams to support launches, demos, sampling initiatives, and local market activations.
• Communicate market opportunities, execution updates, and challenges clearly and consistently to internal stakeholders.
• Continuously prioritize territory focus based on retailer initiatives, seasonal opportunities, promotional calendars, and new product launches.
• Represent us with professionalism, energy, and a growth-oriented mindset in the marketplace.

Skills

Relationship-building

Communication

Organizational skills

Time management

Sales reporting

Driver's license

Tools

MS Office

Sales tools

Job description

This candidate must live in LA. Preferably within driving distance of El Segundo.

We are seeking a driven and entrepreneurial Business Development Manager to support and accelerate the growth of our emerging ready-to-drink beverage platform, throughout the LA Market.

This role will focus on driving execution at both the distributor and retail level while serving as a key connection point between distribution partners, retailers, and internal leadership teams. The Business Development Manager will play a critical role in expanding distribution, increasing brand visibility, and driving profitable sales growth across the greater LA area.

The ideal candidate is highly organized, proactive, and energized by building an innovative brand within a fast-paced startup environment. This individual should be comfortable working independently, managing multiple priorities, and adapting quickly to evolving business needs while maintaining a strong focus on execution and results.

We are looking for a self-starter with a challenger-brand mentality who thrives in the field, builds strong relationships, and brings passion and urgency to every market visit.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES

• Drive sales growth and execution throughout the assigned LA territory
• Build profitable volume through expanded distribution, merchandising excellence, and strong promotional execution
• Conduct route rides, crew drives, distributor market visits, and conduct influential accounts calls to strengthen retail execution and identify growth opportunities
• Secure new points of distribution, displays, secondary placements, cold box opportunities, and incremental shelf space
• Educate, motivate, and support distributor sales teams through scheduled trainings and regular market engagement
• Ensure flawless execution of promotional programs, including displays, planogram compliance, point-of-sale placement, and feature activity
• Analyze market trends, competitive activity, and sales performance to identify opportunities and recommend strategic actions
• Collaborate cross-functionally with marketing and leadership teams to support launches, demos, sampling initiatives, and local market activations
• Communicate market opportunities, execution updates, and challenges clearly and consistently to internal stakeholders
• Continuously prioritize territory focus based on retailer initiatives, seasonal opportunities, promotional calendars, and new product launches
• Represent us with professionalism, energy, and a growth-oriented mindset in the marketplace

QUALIFICATIONS

• 2+ years of experience in beverage, Client, food service, or consumer packaged goods sales
• Experience working with distributors, retailers, and/or DSD environments strongly preferred
• Strong relationship-building and communication skills
• Highly motivated self-starter with excellent organizational and time management abilities
• Ability to work independently and manage multiple priorities in a fast-paced environment
• Entrepreneurial mindset with the flexibility to adapt quickly to changing business priorities
• Proficiency in Microsoft Office Suite and basic sales reporting tools
• Valid driver's license, reliable transportation, and valid auto insurance required
• Ability to lift, push, or pull up to 50 lbs