LA-Based TikTok Content Lead — Hybrid

FashionPass; Los Angeles (CA); On-site; USD 85,000 - 135,000; Full time

Benefits offered by this job

Hybrid office 3 days a week

Job summary

FashionPass is seeking a TikTok Content Lead to shape and own our end-to-end TikTok strategy, calendar, and creator partnerships. The role blends creator intuition with data-driven decisions to drive fashion-forward storytelling across our brand.

You will post daily, shoot on-set content, and guide freelance creators while aligning with merchandising and marketing teams. You will also adapt content for Instagram Reels and Stories, collaborate with paid media, and own weekly, monthly analytics

Qualifications

• 3-5 years creating short-form video for a brand, agency, or personal audience.
• Proven growth results with portfolio of successful social videos.
• Comfort balancing strategy with hands-on execution and on-camera presence.

Responsibilities

• Own FashionPass's TikTok strategy end-to-end including goals and POV.
• Build calendars with Brand, Creative, and Merchandising; create series and launches.
• Post daily, shoot and edit content; lead founder-based content when needed.
• Extend content to Instagram Reels and Stories; collaborate with paid media.
• Own analytics and KPI reporting; translate insights into actionable changes.

Skills

TikTok strategy

Video editing

Content production

Campaign planning

Creator management

Brand storytelling

Analytics & reporting

Collaboration

Tools

CapCut

Premiere

Job description

FashionPass is seeking a TikTok Content Lead to shape and own our end-to-end TikTok strategy, calendar, and creator partnerships. The role blends creator intuition with data-driven decisions to drive fashion-forward storytelling across our brand.

You will post daily, shoot on-set content, and guide freelance creators while aligning with merchandising and marketing teams. You will also adapt content for Instagram Reels and Stories, collaborate with paid media, and own weekly, monthly analytics