TikTok Content Strategy Lead

Alleyoop; United States; Remote; USD 60,000 - 75,000; Full time

Benefits offered by this job

Flexible PTO policy

Generous medical benefits

Job summary

Alleyoop is seeking a content analytics lead to break down large volumes of TikTok and Shop content, identify winning hooks and formats, and translate insights into scalable direction for creators and the brand.

You will own performance tracking across the creator content system, monitor GMV, views, and engagement, and push for faster iteration and systemic improvements in content strategy.

Qualifications

• Experience in TikTok, TikTok Shop, beauty, creator marketing, or performance content.
• Deep understanding of what makes TikTok content perform.
• Strong instinct for hooks, formats, trends, and consumer behavior.
• Recognizing patterns across large volumes of content.

Responsibilities

• Review high volumes of TikTok content daily, especially TikTok Shop and beauty content.
• Break down hooks, structure, retention, messaging, product positioning, and formats.
• Identify why certain videos generate views and sales while others don't.
• Find winning concepts early and move quickly to scale them.
• Own the numbers across the creator content system and track key metrics.

Skills

TikTok

Creator marketing

Performance content

Analytics

Pattern recognition

Content strategy

GMV tracking

Data-driven

Tools

TikTok Shop

Content analysis tools

Creator management

Job description

Alleyoop is seeking a content analytics lead to break down large volumes of TikTok and Shop content, identify winning hooks and formats, and translate insights into scalable direction for creators and the brand.

You will own performance tracking across the creator content system, monitor GMV, views, and engagement, and push for faster iteration and systemic improvements in content strategy.