Key Account Manager - Alternative Retail

Capri Sun AG; Town of Sweden (NY); On-site; USD 62,010 - 93,015; Full time

Benefits offered by this job

Competitive base salary

Bonus package

Country compliant benefits

Job summary

Capri Sun AG is seeking a Key Account Manager to drive growth across Sweden in emerging channels and wholesale. You will develop strategies, lead negotiations, and manage budgets and forecasts for key customers, ensuring strong distribution and visible in-store execution.

The role requires 3–5 years in national accounts within Sweden, a solid FMCG background, and a proactive, entrepreneurial mindset to expand Capri Sun’s footprint in the Swedish market.

Qualifications

• 3–5 years national account management experience in Sweden.
• Strong commercial FMCG background in brand led Food or Beverage.
• Experience with annual price negotiations, promotions, and customer P&L ownership.
• Excellent presentation and verbal/written communication skills.
• Entrepreneurial mindset with growth focus and ability to drive step-change growth.
• Ability to challenge customers and internal stakeholders constructively.

Responsibilities

• Accelerate growth and expansion of Capri-Sun in Sweden by developing new opportunities and strengthening partnerships.
• Focus on emerging channels (convenience, e-comm), challenger retailers, beverage wholesale (OOH, foodservice).
• Develop commercial strategies with your manager and implement them.
• Responsible for results of allocated customers (budgeted turnover, sales, profit, distribution).
• Lead negotiations at customers and be first point of contact.
• Influence stakeholders to ensure visibility, promotions, listings and ROI.
• Track and analyze markets, competition, customers, pricing, portfolio, placements and promotions.
• Own forecasting and reporting for customers, improve forecast accuracy, identify risks & opportunities.
• Cost planning and cost notifications regarding projects and activities of your customers.
• Measure success: delivered budgeted volumes, revenue, trade investments and net margin; distribution metrics; promo ROI.

Skills

FMCG experience

National account management

Negotiation skills

Forecasting

P&L ownership

Presentation skills

Cross-functional collaboration

Strategic thinking

Job description

## Key Account Manager - Away From HomeApplylocations: Swedentime type: Full timeposted on: Posted 2 Days Agojob requisition id: JR-01363We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink. We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.Sweden is already one of the world's happiest countries - but we believe there's always room for a few million more smiles. Join Capri-Sun as we build our own Swedish organization from the ground up and become one of the first on the Swedish team that will help grow one of the world's most loved brands while creating carefree moments for children across the country.We are looking for a **Key Account Manager - Away from Home** to join our new sales team in Sweden.**RESPONSIBILITIES*** You are responsible for accelerating the growth and expansion of Capri-Sun in Sweden by actively developing new opportunities and strengthening existing partnerships.* Your focus will be on **emerging channels** (convenience, e-comm), **challenger retailers** (discount, non-food retail) and **beverage wholesale** (OOH, foodservice)* In close alignment with your manager, you develop the commercial strategies for your customers, that create value for both Capri Sun and your customers and implement them* You are responsible for the results of your allocated customers (budgeted turnover, sales, profit, distribution)* You are the first point of contact to your customers* You lead the negotiations at your customers* You influence the relevant stakeholders at your customers to ensure best in class visibility, promotions, brand activations and listings of the Capri Sun brand* You constantly track and analyses markets, competition, customers, pricing, portfolio, placements and promotions.* You own forecasting & reporting for your customers, improve forecast accuracy, identify risks & opportunities* You are responsible for cost planning and cost notifications regarding projects and activities of your customers*Measure of success** Delivery of all internal budgeted volumes, revenue, trade investments and net margin for your allocated customers every quarter.* Weighted distribution as measured in total distribution points, quality of placement in shelves and planograms, promotional volumes and promo pressure, number and quality of second placements, promotion executions* Measurement and improving ROI of instore activities and trade investments.* Forecast accuracy**PROFILE*** Strong commercial FMCG background in brand led Food or Beverage business* 3-5 years national account management experience in Sweden* Commercial acumen with experience in line appropriate to the seniority of the role, including annual price negotiations, promotional mechanics & customer P&L ownership* Growth-oriented professional with curiosity, resilience and persistence; proactively builds the business, identifies new opportunities and demonstrates consistent follow-through despite setbacks* Entrepreneurial mindset with a clear focus on expansion beyond account management* Able to constructively challenge customers and internal stakeholders to unlock step-change growth* High level of accountability and ownership to see projects through to completion* Proactive, practical and execution-focused approach* Clear and effective communicator in verbal and written communication, with experience connecting stakeholders across an organization and applying a structured approach to commercial tasks and initiatives* Excellent presentation skills* Highly skilled in cross-functional collaboration* Used to working in a fast-paced environment and can maintain composure under pressure**WHAT CAN YOU EXPECT*** Competitive base salary and bonus package* Country compliant benefits package* Participate in group leadership and learning programmes* Regular and systematically tracked performance reviews and feedback rounds* A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world* Working for the biggest kids drink brand worldwide, being available in 120 markets* A fast paced company, with an excellent leadership team and high growth ambitions* Flat hierarchies and lots of opportunity to take leadership* A fast recruitment process with maximum three rounds of interviews### Who We AreWe are the company that makes the whole world smile. And we do it 6 billion times a year – whenever someone drinks one of our products!We’re thrilled about the great taste and natural ingredients in our products, and about how fun it is to drink Capri Sun. Our cult favorite brand, Capri Sun, is beloved by the young and young at heart in over 100 countries. We are the number one children’s beverage brand and the fourth largest juice brand worldwide.We have over 24 production sites around the world, and we cooperate with companies like the Kraft Heinz Company and Coca-Cola in longstanding partnerships.Our offices are based in Switzerland, Germany, United Kingdom, France, Austria, Poland, Dubai and China.At Capri-Sun you'll find all the characteristics of a privately-owned business, where our owner Dr. Hans-Peter Wild has grown the business through a ‘can do’ attitude with focus on innovation and quality. We are guided by our 5 core values of integrity, simplicity, excellence, entrepreneurship and solidarity. Our culture is open, entrepreneurial and fun with a strong focus on performance and growth opportunities.Working for Capri Sun means being able and empowered to make a real impact!### Our ValuesThroughout the Capri Sun Group, we are guided by our five values: Integrity, Simplicity, Excellence, Entrepreneurship and Solidarity. Our culture is open, entrepreneurial and full of fun, with a focus on performance and growth opportunities. Working for Capri Sun means wanting to roll up your sleeves and pitch in, have a direct impact – and even better, you’ll get the chance to actively help shape things! We tackle challenges and grow and develop our people to achieve our vision. With our vision, we strive to achieve profitable growth, thereby bringing 8 billion smiles to faces all over the world, every single year.### Are you thirsty to grow?We are the best employer for all those who focus on solutions, want to assume responsibility and value the opportunity to succeed together with inspiring, professional colleagues.If you feel the same thirst for growth, appreciate flat hierarchies and have a “can do” spirit and a contagious smile, we might be just the right place for you!