Key Account Manager

Wip; New York (NY); On-site; USD 60,000 - 80,000; Full time

Job summary

Wip, a pioneering energy brand, seeks a dynamic Key Account Manager to join their sales team. This role involves managing key retail accounts, driving sales execution, and expanding market presence. With a focus on creating tailored solutions and using data-driven strategies, you will play a vital role in reshaping the beverage landscape.

Qualifications

• 5 to 8 years of experience managing retail accounts in CPG.
• Proven record in achieving sales targets.
• Experience in account management and category management.

Responsibilities

• Develop relationships with retail partners and identify new opportunities.
• Lead sales planning to meet distribution and velocity goals.
• Analyze data to inform sales strategies.

Skills

Analytical skills

Strategic thinking

Communication

Sales execution

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

CRM software

Job description

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Wip delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people – and fuels their days.

The $120B+ U.S. caffeine market is massive and stagnant – dominated by outdated formats that no longer match how people live. Wip is here to change that. Our products offer modern consumers a new way to access energy: easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

We are looking for a dynamic, self-motivated, and results-driven Key Account Manager to join our fast-growing sales team. This sales leader will take ownership of key convenience store and other retail accounts and play a hands-on role in expanding our retail presence. In this role, you will lead all aspects of account management – from strategic planning and sales execution to category leadership and promotional strategy.

Key Responsibilities

• Own and grow key accounts: Develop and strengthen relationships with retail partners. Understand each customer’s business to identify new opportunities and deliver tailored solutions.
• Drive results: Lead sales planning and execution to meet and exceed goals in distribution, velocity, and market share.
• Secure new business: Present compelling new item and promotional pitches that align with both customer and brand strategies.
• Use data to drive decisions: Analyze syndicated and POS data to uncover trends, evaluate performance, and inform your sales and category approach.
• Act as a category expert: Apply category management principles to highlight assortment gaps and growth opportunities—positioning both our brand and the category for success.
• Handle executional details: Maintain accurate item setup and pricing, prepare customer-facing materials, manage reporting, and ensure alignment across internal systems.
• Collaborate across teams: Partner with marketing, supply chain, and finance to align on forecasts, inventory, and brand priorities.
• Represent the brand externally: Attend customer meetings, trade shows, and industry events to deepen partnerships and expand visibility.

QUALIFICATIONS

• Bachelor’s degree in Business, Marketing, or related field preferred.
• 5 to 8 years of experience managing convenience store and other retail accounts in the beverage or consumer packaged goods (CPG) industry.
• Energy drink, energy shot or tobacco key account management experience preferred.
• Demonstrated success in account management, category management, and sales execution, with proven track record of achieving sales targets and driving account growth.
• Strong analytical and strategic thinking skills, with the ability to translate data into action.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence internally and externally.
• Ability to work independently and manage time effectively.
• A team-first mindset and a desire to grow within a fast-moving, entrepreneurial environment.
• Proficient in CRM software.
• Willingness to travel for customer meetings and events.

Compensation: $60,000 to $80,000 annual salary plus performance-based bonus

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Industries

  Food and Beverage Retail

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