Key Account Manager

Woodland Tools Co.; Madison (WI); On-site; USD 65,000 - 95,000; Full time

Job summary

Woodland Tools Co. seeks a Key Account Manager to enhance strategic retail partnerships and drive growth initiatives. The ideal candidate will manage national and regional accounts, ensuring a strong market presence while fostering relationships that strengthen sales. Applicants should possess a BA in Marketing or Business, with substantial experience in sales management and account strategy.

Benefits

Health Insurance, vision, and dental

Flexible PTO policy

401k with competitive match

Qualifications

• 3-5 years of experience in sales or account management.
• Deep knowledge of the sales process and fact-based selling.
• Ability to work extended hours and travel 25%-30%.

Responsibilities

• Own the full sales lifecycle for assigned accounts.
• Develop sales and marketing strategies to drive growth.
• Build strong relationships with retail partners.

Skills

Sales Management

Relationship Building

Market Strategy

Communication Skills

Education

BA in Marketing, Business or Sales Management

Tools

MS Office

Job description

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Job Overview -At Woodland Tools, we don’t wait for opportunities—we go out and build them. We’re looking for aKey Account Managerto take ownership of our strategic retail partnerships, including Ace, Do It Best, Orgill, and others. In this role, you won’t just manage accounts—you’ll drive category growth, secure new placements, and lead retail execution from sell-in to sell-through.

You’ll need to be a highly motivated self-starter. Someone who takes initiative, pushes through challenges, and is laser-focused on driving results. If you thrive on building relationships, selling high quality products, and capturing market share in a competitive landscape, this is your seat at the table.

Key Responsibilities:

Sales Management and Growth

• Own the full sales lifecycle for assigned national and regional accounts, from strategic planning to sell-through execution
• Develop and execute comprehensive sales and marketing strategies for assigned accounts that balance company and retailer goals
• Build and deliver effective presentations tailored to Woodland and retailer objectives including but not limited to Product Line Reviews, Industry Trends, Market Share and Product Knowledge Clinics
• Identify and capitalize on whitespace opportunities to expand assortments, secure new placements, and increase market share
• Manage and track account-specific forecasts, promotional calendars, and quarterly sales targets, ensuring alignment with company growth goals
• Manage and motivate independent sales reps across territories, ensuring Woodland Tools remains top-of-mind and consistently represented in the field

Retailer Support and Relationship Management

• Build strong, trusted relationships with buyers, planners, and merchandising teams across key retail partners
• Serve as the primary point of contact, leading all line reviews, seasonal presentations, and joint business planning discussions
• Use fact-based selling to support the sell-in and sell-through of Woodland products to increase retailer sales and productivity
• Travel across the U.S. to attend trade shows, customer meetings, and key industry events to strengthen relationships and uncover new opportunities

Cross-Functional Collaboration

• Work closely with supply chain, product development, and finance to align on inventory needs, cost targets, and demand planning
• Translate retailer feedback into actionable insights for internal teams to guide product improvements and innovation roadmap
• Manage operational procedures including new item set up and helping to maintain customer files
• Ensure seamless communication across departments to deliver best-in-class customer service and execution
• Provide direct P&L input for the business backed by data driven insights

Position Requirements:

• BA in Marketing, Business or Sales Management
• 3-5 years’ experience in sales or account management. Experience in consumer goods preferred
• Experience within the CO-OP Hardware channel, including Do-It-Best, Ace, True-Value and Orgill as well as other accounts (Blain’s, Mill’s, Etc.)
• Deep knowledge of the sales process and using fact-based selling to develop retail strategies
• Entrepreneurial spirit with the desire to hunt for new opportunities and expand accounts
• Excellent written and verbal communications skills including the ability to present to retail buyers, management, distributors and dealers
• Proficient in MS office software
• Ability to work extended hours and to travel 25%-30% of the year
• Based in Madison, WI with the ability to work in-office when not traveling for sales

Full Time Benefits and Perks:

• Health Insurance, vision and dental
• Flexible PTO policy
• 401k with competitive match

About Woodland Tools Co:

Woodland Tools Co.is a growing, design-forward tool company based in Madison, Wisconsin. We are proud to be a 1% for the Planet Member and are dedicated to creating high-quality, durable, and innovative tools that help people get more done—whether in the garden, on the jobsite, or wherever hard work happens.

At Woodland, we believe time spent outdoors, working with your hands, connects us to our communities, our planet, and ourselves. We take pride in helping our customers make their mark in an ever-changing world. We’re an Anywhere There’s Work to Be Done company, and we’re looking for team members who share our passion for meaningful, hands-on work.

Woodland Tools Co. is a proud Equal Opportunity Employer

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail

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