k-12 Sales - Account Executive

Lumi Story; United States; Hybrid; USD 125,000 - 175,000; Full time

Job summary

An innovative education technology company is looking for a Sales Representative to drive lead generation and secure meetings with district leaders and education stakeholders. This role requires 3 to 5+ years of experience in education sales, exceptional relationship-building skills, and an ability to manage complex sales cycles. The company promotes a culture of resilience and strategic hustle, aiming to transform storytelling in education. Offers a competitive salary range of $125,000 - $175,000 with equity options.

Qualifications

• 3–5+ years of education sales experience with a proven record.
• Familiarity with K–12 ecosystem and decision-making dynamics.
• Strong presentation and storytelling abilities.

Responsibilities

• Generate leads through outreach and campaigns.
• Qualify prospects and secure meetings with superintendents.
• Deliver demos and manage the sales cycle.

Skills

Relationship-building

Communication

Resilience

Strategic thinking

Sales acumen

Job description

Founded by Colin Kaepernick, Lumi is revolutionizing storytelling through the power of Generative AI. Our mission is to empower anyone to be a storyteller, fostering diversity and innovation. We're a high-performing team committed to delivering cutting‑edge AI generation capabilities, enabling users to craft unique characters, create compelling stories, and more — all from the comfort of their living room.

Today, we work with K12 schools where students create comics and graphic novels in the classroom. We work closely with teachers to address student engagement, literacy rates, and more.

Responsibilities

• Drive top-of-funnel lead generation through targeted outreach, research, and multi‑channel campaigns to district leaders, schools, and partners.
• Qualify and prioritize prospects, securing high‑quality meetings with superintendents, CFOs, curriculum directors, and principals.
• Lead discovery calls to deeply understand district goals and align Lumi’s solutions to literacy, attendance, equity, and innovation priorities.
• Deliver compelling demos and presentations, tailoring pitches to diverse stakeholders including administrators, teachers, and board members.
• Develop and present customized proposals, managing the entire sales cycle from first touch to contract execution.
• Build and maintain strong relationships with education leaders and partners, positioning Lumi as a trusted thought partner.
• Identify and close expansion opportunities within existing accounts, including multi‑year renewals and district‑wide scale‑ups.
• Collaborate with Customer Success and Product teams to ensure seamless handoffs and account growth.
• Track and manage pipeline activity in CRM with precision, providing accurate forecasts and insights.
• Consistently meet or exceed monthly, quarterly, and annual revenue and pipeline targets.
• Represent Lumi at conferences, showcases, and district events, building brand presence and generating new opportunities.
• Research, understand, and utilize cutting edge AI outreach and engagement systems to constantly drive greater efficiency and outcomes.
• Share insights from the field to shape GTM strategy, refine sales messaging, and contribute to Lumi’s growth playbook.

What We Value

• Ownership: You take full command of the sales process from prospecting to close, delivering results and building lasting partnerships.
• Communication: You inspire confidence through clear, persuasive, and empathetic communication with district leaders and partners.
• Resilience: You thrive in a high‑growth startup environment, handling rejection with grit and turning obstacles into opportunities.
• Strategic Hustle: You balance high‑volume outreach with sharp prioritization, focusing energy where it drives the biggest impact.
• Commitment to the Mission: You are deeply aligned with Lumi’s vision to transform storytelling and literacy in education, putting student impact at the heart of your work.
• Sacrifice: You are willing to go above and beyond—long hours, relentless focus, and personal drive—to ensure Lumi outpaces expectations and changes the game in edtech.
• Excellence: You hold yourself to elite standards, aiming not just to hit targets but to redefine what success looks like in edtech sales.

Requirements

• 3–5+ years of experience in education sales (SDR, BDR, AE, or hybrid roles) with a proven record of exceeding quotas.
• Deep familiarity with the K–12 ecosystem, including district procurement processes, funding structures, and decision‑making dynamics.
• Exceptional relationship‑building skills with senior‑level stakeholders (superintendents, CFOs, curriculum directors).
• Strong presentation and storytelling abilities, able to engage diverse audiences from boardrooms to classrooms.
• Demonstrated success in managing complex sales cycles with multiple stakeholders.
• Highly organized with strong CRM discipline and forecasting accuracy.
• Comfort in a fast‑paced startup environment—adaptable, resourceful, and ready to build the playbook as we scale.
• Demonstrated track record of tenacity in a high‑rejection environment like direct sales or fundraising.
• Unwavering commitment to performance in a highly competitive setting (professional, academic, or athletic) as evidenced by a #1 or #2 standing among hundreds.
• Passion for education, literacy, and empowering districts to achieve transformative student outcomes.

Compensation

• Base salary range: $125,000 - $175,000
• Equity range: 0.04% - 0.1%

Location

Remote within the US, with regular in‑person meet‑ups.