Junior Paid Media & Marketing Ops Specialist

Worcester Polytechnic Institute; Worcester (MA); On-site; USD 63,000 - 80,000; Full time

Job summary

Worcester Polytechnic Institute is seeking a Digital Marketing Specialist to support paid campaigns across the undergraduate recruitment funnel. This entry-level, data-forward role focuses on day-to-day operations, building ads, maintaining tracking, and turning campaign data into clear reporting.

The ideal candidate has a data and analytics background with an interest in marketing operations, and the desire to grow into a well-rounded digital marketer.

Qualifications

• Bachelor's degree required.
• Exposure to data analysis, reporting, or analytics tools in an academic or professional setting.
• Strong written and verbal communication skills.
• Team-oriented with an interest in marketing operations, process, and automation.

Responsibilities

• Execute paid digital advertising campaigns for undergraduate recruitment across platforms (Google Ads, Meta, YouTube, Reddit).
• Set up campaigns: audiences, targeting, tracking URLs, QA/testing.
• Implement conversion tracking and UTM parameters.
• Maintain audience segments and tracking structures.
• Build ads across formats and ensure landing pages and tracking are correct.
• Design testing programs (A/B and multivariate) for campaigns.
• Analyze GA4 and platform data to surface insights and inform optimization.
• Develop automated reporting and dashboards.
• Collaborate with Marketing teams to translate strategy into campaigns.
• Maintain campaigns calendars, naming conventions, and budgets.

Skills

Analytical skills

Data literacy

Communication skills

Team collaboration

AI tools familiarity

Education

Bachelor's degree

Tools

GA4 (Google Analytics)

Google Data Studio

Google Ads

Meta Ads

Job description

Worcester Polytechnic Institute is seeking a Digital Marketing Specialist to support paid campaigns across the undergraduate recruitment funnel. This entry-level, data-forward role focuses on day-to-day operations, building ads, maintaining tracking, and turning campaign data into clear reporting.

The ideal candidate has a data and analytics background with an interest in marketing operations, and the desire to grow into a well-rounded digital marketer.