Entry-Level Digital Marketing & Analytics Specialist

Worcester Polytechnic Institute; Maryland; On-site; USD 63,000 - 80,000; Full time

Job summary

Worcester Polytechnic Institute in Worcester, MA is seeking a Digital Marketing Specialist to support paid digital campaigns for undergraduate recruitment. This entry-level, data-forward role emphasizes day-to-day campaign operations, accurate tracking, and turning campaign data into actionable reporting.

You will build ads across Google Ads, Meta, YouTube, Reddit, and more; implement tracking, create audiences, and collaborate with the Marketing Operations team to optimize performance and

Qualifications

• Bachelor's degree required.
• 0–2 years of relevant experience; internships count.
• Experience with data analysis, reporting, or analytics tools.
• Strong analytical and data literacy skills.
• Familiarity with AI tools for marketing operations.
• Proficiency applying AI tools to reporting and campaigns.
• Experience with GA4 and data visualization is a plus.
• Experience with paid digital ad platforms; willingness to learn.

Responsibilities

• Execute paid digital advertising campaigns for undergraduate recruitment across multiple channels.
• Set up campaigns with audiences, tracking URLs, and QA.
• Implement conversion tracking and UTM parameters.
• Analyze campaign data and build performance reports and dashboards.
• Collaborate with marketing teams to translate strategy into campaigns.
• Maintain campaign calendars and account hygiene across platforms.
• Support testing programs (A/B and multivariate) and attribution efforts.

Skills

Data analysis

Teamwork

Communication

Detail-oriented

AI in marketing

Data visualization

Education

Bachelor's degree

Tools

Google Ads

Meta Ads

GA4

Google Data Studio

Tag Manager

Job description

Worcester Polytechnic Institute in Worcester, MA is seeking a Digital Marketing Specialist to support paid digital campaigns for undergraduate recruitment. This entry-level, data-forward role emphasizes day-to-day campaign operations, accurate tracking, and turning campaign data into actionable reporting.

You will build ads across Google Ads, Meta, YouTube, Reddit, and more; implement tracking, create audiences, and collaborate with the Marketing Operations team to optimize performance and