Enrollment-Focused Paid Media Analyst

Massachusetts College of Pharmacy and Health Sciences; Boston (MA); Hybrid; USD 88,000 - 99,000; Full time

Job summary

Massachusetts College of Pharmacy and Health Sciences is seeking a Digital Marketing Analyst to support Enrollment Marketing and SPS teams in planning, executing, and optimizing paid media campaigns. You will manage campaigns across SEM, Paid Social, Display, Video, and more, with a focus on data-driven insights and performance reporting.

The role requires 5+ years of multi-channel paid media experience, proficiency with GA4 and GTM, and strong collaboration across teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of five (5) years of progressive experience managing multi-channel paid media campaigns across SEM, Paid Social, Display, and Video, including performance reporting, vendor management, and campaign strategy development.
• Strong proficiency with GA4 (Google Analytics 4) and Google Tag Manager for campaign measurement, tracking, and performance analysis.
• Excellent collaboration, communication, presentation, and written communication skills with cross-functional teams.
• Desire for continuous learning, testing new initiatives, and personal growth.
• Ability to manage multiple priorities and shifting deadlines.

Responsibilities

• Drive day-to-day strategy, execution, optimization, and performance of paid media campaigns across SEM, Paid Social, Display, Video, and more.
• Own monthly campaign reporting and performance analysis using Looker Studio and Salesforce data.
• Manage vendor relationships and lead performance meetings.
• Develop and execute testing strategies to improve campaign performance.
• Forecast budgets and plan creative refreshes aligned with goals.
• Lead analyses of campaigns and market trends to optimize targeting and spend.
• Collaborate with Enrollment Marketing and SPS teams to support enrollment objectives.
• Coordinate with creative teams on messaging that supports campaigns.

Skills

GA4

GTM

Paid media

Cross-functional

Data analysis

Campaign reporting

Looker Studio

Salesforce

SEM

Education

Bachelor’s degree in Marketing/Communications or related field

Tools

Salesforce

Looker Studio

Google Ads

Google Analytics

Job description

Massachusetts College of Pharmacy and Health Sciences is seeking a Digital Marketing Analyst to support Enrollment Marketing and SPS teams in planning, executing, and optimizing paid media campaigns. You will manage campaigns across SEM, Paid Social, Display, Video, and more, with a focus on data-driven insights and performance reporting.

The role requires 5+ years of multi-channel paid media experience, proficiency with GA4 and GTM, and strong collaboration across teams.