Junior Digital Marketing & Analytics Specialist

Worcester Polytech; Worcester (MA); On-site; USD 63,000 - 80,000; Full time

Job summary

Worcester Polytechnic Institute - WPI is seeking an entry-level Digital Marketing Specialist to support paid digital campaigns for undergraduate recruitment. You will build, launch, and optimize ads across Google Ads, Meta, YouTube, and other channels, while ensuring robust tracking and accurate reporting.

The role emphasizes data-forward decision making, campaign testing, and reporting automation. You will collaborate with Marketing Operations to improve efficiency and drive metrics across the

Qualifications

• Bachelor's degree required.
• 0 to 2 years of relevant experience; internships, co-ops, and academic project work count toward this range.
• Exposure to data analysis, reporting, or analytics tools in an academic or professional setting.
• Familiarity with AI tools and their application to marketing operations and analytics.
• Strong analytical and data literacy skills; able to turn data into actionable recommendations.
• Familiarity with GA4 and data visualization tools such as Google Data Studio is a plus.
• Experience with paid digital ad platforms (Google Ads, Meta Ads) is preferred; willingness to learn is essential.

Responsibilities

• Execute paid digital advertising campaigns for undergraduate recruitment across platforms (Google Ads, Meta, YouTube, Reddit).
• Design campaign setup including audiences, tracking, and QA; manage budgets and flighting.
• Build and analyze reports; automate dashboards and surface insights from GA4 and ad platforms.
• Collaborate with Marketing Operations and Growth Marketing to translate strategy into campaigns and optimize performance.

Skills

Data analysis

Analytics tools

GA4 familiarity

Paid ads platforms

AI tools in marketing

Team collaboration

Attention to detail

Education

Bachelor's degree

Job description

Worcester Polytechnic Institute - WPI is seeking an entry-level Digital Marketing Specialist to support paid digital campaigns for undergraduate recruitment. You will build, launch, and optimize ads across Google Ads, Meta, YouTube, and other channels, while ensuring robust tracking and accurate reporting.

The role emphasizes data-forward decision making, campaign testing, and reporting automation. You will collaborate with Marketing Operations to improve efficiency and drive metrics across the