Junior Digital Marketing Specialist, Live Events

City Winery New York; New York (NY); On-site; USD 42,000 - 58,000; Full time

Benefits offered by this job

Food & wine events

Job summary

City Winery New York is seeking a Digital Marketing Coordinator to join our team and help fill the room for shows. You’ll build, launch, and optimize paid social and programmatic campaigns that convert scrolling into ticket sales, with real-time performance feedback as shows sell out.

This entry-level role offers hands-on learning with live budgets across major platforms, collaborating with venue teams and learning performance marketing fundamentals from an experienced group.

Qualifications

• Bachelor's degree required; a degree in Marketing, Advertising, Communications, or a related field is preferred.
• Strong written and verbal communication skills, and the curiosity to ask questions when something isn't clear.
• A basic understanding of digital marketing concepts. Coursework, internships, and personal projects all count.
• Comfort with Google Workspace, especially spreadsheets.
• Strong attention to detail and the ability to manage multiple deadlines on your own.
• A tech-savvy mindset and interest in how AI tools can make marketing smarter and faster.
• A genuine passion for music, food, wine, and live entertainment.
• Based in New York City, with potential, occasional travel to other City Winery locations.

Responsibilities

• Build and launch digital ad campaigns for shows on Meta, Google, TikTok, StackAdapt, Vibe, and LinkedIn.
• Monitor and optimize ad spend, CPA, and ROAS to maximize efficiency.
• Write and refresh ad copy to match brand voice and keywords.
• Test new ideas across creative, audiences, and targeting; measure results and share learnings.
• Prepare weekly and monthly performance reports with clear takeaways.
• Coordinate with local venue marketing teams to align campaigns with show calendars.
• Help track progress against annual paid media goals.
• Implement AI Search and SEO tactics to improve search performance and update website content.
• Support email and SMS marketing as needed.
• Keep up with digital advertising trends and bring new ideas.

Skills

Strong written & verbal communication

Attention to detail

Multi-tasking

Tech-savvy mindset

Education

Bachelor's degree in Marketing/Advertising/Communications or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads

StackAdapt

Vibe

LinkedIn Ads

Job description

City Winery New York is seeking a Digital Marketing Coordinator to join our team and help fill the room for shows. You’ll build, launch, and optimize paid social and programmatic campaigns that convert scrolling into ticket sales, with real-time performance feedback as shows sell out.

This entry-level role offers hands-on learning with live budgets across major platforms, collaborating with venue teams and learning performance marketing fundamentals from an experienced group.