Digital Marketing Coordinator – Live Music & Wine

City Winery New York; New York (NY); On-site; USD 42,000 - 62,000; Full time

Job summary

City Winery New York is seeking a Digital Marketing Coordinator to join our digital marketing team and help fill the room, night after night. This entry‑level role builds, launches, and optimizes paid social and programmatic campaigns to turn a scroll into a ticket sale, with real-time results as shows sell out.

From day one you’ll manage live campaigns on major ad platforms, work with real budgets, and learn performance marketing fundamentals from an experienced team.

Qualifications

• Bachelor's degree required; a degree in Marketing, Advertising, Communications, or a related field is preferred.
• Strong written and verbal communication skills.
• A basic understanding of digital marketing concepts. Coursework, internships, and personal projects all count.
• Comfort with Google Workspace, especially spreadsheets.
• Strong attention to detail and the ability to manage multiple deadlines on your own.
• A tech-savvy mindset and interest in how AI tools can make marketing smarter and faster.
• A genuine passion for music, food, wine, and live entertainment.
• Based in New York City, with potential, occasional travel to other City Winery locations.

Responsibilities

• Build and launch digital ad campaigns for shows at City Winery venues on platforms including Meta, Google, TikTok, StackAdapt, Vibe, and LinkedIn.
• Monitor and optimize ad spend, CPA, and ROAS so every dollar works as hard as possible.
• Write and refresh ad copy that matches the City Winery brand voice, priority keywords, and website messaging.
• Test new ideas across creative, audiences, and targeting, measure what works, and share what you learn with the team.
• Prepare weekly and monthly performance reports and turn the numbers into clear takeaways.
• Work with local marketing teams at each venue so campaigns support their show calendars and overall strategy.
• Help track progress against annual paid media goals.
• Implement AI Search and SEO tactics that improve search performance, including maintaining search listings and updating website content.
• Support other digital marketing priorities such as email, and SMS as needed.
• Keep up with digital advertising trends and bring new ideas to the table.

Skills

Written communication

Verbal communication

Digital marketing basics

Analytics mindset

Detail oriented

Education

Bachelor's degree

Tools

Meta Ads Manager

Google Ads

TikTok Ads

StackAdapt

GA4

Google Analytics

Vibe

LinkedIn Ads

Job description

City Winery New York is seeking a Digital Marketing Coordinator to join our digital marketing team and help fill the room, night after night. This entry‑level role builds, launches, and optimizes paid social and programmatic campaigns to turn a scroll into a ticket sale, with real-time results as shows sell out.

From day one you’ll manage live campaigns on major ad platforms, work with real budgets, and learn performance marketing fundamentals from an experienced team.