Digital Marketing Coordinator

City Winery New York; New York (NY); On-site; USD 42,000 - 58,000; Full time

Benefits offered by this job

Food & wine events

Job summary

City Winery New York is seeking a Digital Marketing Coordinator to join our team and help fill the room for shows. You’ll build, launch, and optimize paid social and programmatic campaigns that convert scrolling into ticket sales, with real-time performance feedback as shows sell out.

This entry-level role offers hands-on learning with live budgets across major platforms, collaborating with venue teams and learning performance marketing fundamentals from an experienced group.

Qualifications

• Bachelor's degree required; a degree in Marketing, Advertising, Communications, or a related field is preferred.
• Strong written and verbal communication skills, and the curiosity to ask questions when something isn't clear.
• A basic understanding of digital marketing concepts. Coursework, internships, and personal projects all count.
• Comfort with Google Workspace, especially spreadsheets.
• Strong attention to detail and the ability to manage multiple deadlines on your own.
• A tech-savvy mindset and interest in how AI tools can make marketing smarter and faster.
• A genuine passion for music, food, wine, and live entertainment.
• Based in New York City, with potential, occasional travel to other City Winery locations.

Responsibilities

• Build and launch digital ad campaigns for shows on Meta, Google, TikTok, StackAdapt, Vibe, and LinkedIn.
• Monitor and optimize ad spend, CPA, and ROAS to maximize efficiency.
• Write and refresh ad copy to match brand voice and keywords.
• Test new ideas across creative, audiences, and targeting; measure results and share learnings.
• Prepare weekly and monthly performance reports with clear takeaways.
• Coordinate with local venue marketing teams to align campaigns with show calendars.
• Help track progress against annual paid media goals.
• Implement AI Search and SEO tactics to improve search performance and update website content.
• Support email and SMS marketing as needed.
• Keep up with digital advertising trends and bring new ideas.

Skills

Strong written & verbal communication

Attention to detail

Multi-tasking

Tech-savvy mindset

Education

Bachelor's degree in Marketing/Advertising/Communications or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads

StackAdapt

Vibe

LinkedIn Ads

Job description

About City Winery

Imagine a sold-out show, a glass of wine made on-site, and a great dinner, all under one roof. That's City Winery. Every year we produce thousands of concerts and hundreds of wines across ten live entertainment venues in nine metropolitan areas. Each venue is also a working winery and restaurant. We also run five standalone restaurants and winegardens.

The Role

We're looking for a Digital Marketing Coordinator to join our digital marketing team and help fill the room, night after night. Reporting to our Digital Marketing Manager, you'll build, launch, and optimize paid social and programmatic campaigns that turn a scroll into a ticket sale, and you'll see the results of your work in real time as shows sell out.

This is an entry-level role built for learning. From day one you'll manage live campaigns on the major ad platforms, work with real budgets, and learn performance marketing fundamentals from an experienced team. Because the team is small, your ideas and your work will be seen and will make a real difference. If you love digital marketing and want to start your career in live music, food, and wine, we'd love to meet you.

What You'll Do

• Build and launch digital ad campaigns for shows at City Winery venues on platforms including Meta, Google, TikTok, StackAdapt, Vibe, and LinkedIn.
• Monitor and optimize ad spend, CPA, and ROAS so every dollar works as hard as possible.
• Write and refresh ad copy that matches the City Winery brand voice, priority keywords, and website messaging.
• Test new ideas across creative, audiences, and targeting, measure what works, and share what you learn with the team.
• Prepare weekly and monthly performance reports and turn the numbers into clear takeaways.
• Work with local marketing teams at each venue so campaigns support their show calendars and overall strategy.
• Help track progress against annual paid media goals.
• Implement AI Search and SEO tactics that improve search performance, including maintaining search listings and updating website content.
• Support other digital marketing priorities such as email, and SMS as needed.
• Keep up with digital advertising trends and bring new ideas to the table.

What You'll Learn

• How to plan, launch, and optimize campaigns across multiple paid social and programmatic platforms
• How to read performance data and connect ad spend to ticket sales
• How live events are marketed, from announcement to on-sale to sold out
• How AI tools can speed up campaign creation, testing, and reporting
• How a small, fast-moving digital team works across ecommerce, venues, and brand

What We're Looking For

• Bachelor's degree required; a degree in Marketing, Advertising, Communications, or a related field is preferred
• Strong written and verbal communication skills, and the curiosity to ask questions when something isn't clear
• A basic understanding of digital marketing concepts. Coursework, internships, and personal projects all count.
• Comfort with Google Workspace, especially spreadsheets
• Strong attention to detail and the ability to manage multiple deadlines on your own
• A tech-savvy mindset and interest in how AI tools can make marketing smarter and faster
• A genuine passion for music, food, wine, and live entertainment
• Based in New York City, with potential, occasional travel to other City Winery locations

Bonus Points

• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, StackAdapt, Vibe, or similar platforms
• Familiarity with Google Analytics (GA4) or other analytics tools