Junior Digital Marketing Analyst

Motivated Marketing LLC; Charleston, Northern (SC, KY); Hybrid; USD 45,000 - 60,000; Full time

Job summary

Motivated Marketing LLC in Charleston, SC is seeking a Junior Digital Marketing Analyst to develop and manage digital campaigns that maximize ROI and meet client goals.

This entry-level role involves creating and optimizing paid search campaigns, analyzing reports, and keeping strategies current with industry trends. A bachelor's degree and one year of digital marketing experience are preferred but not required.

Qualifications

• Experience with Google Analytics and Google Ads (AdWords).
• Google Certification is required (or must be obtained within 30 days of hire).
• Experience managing Facebook advertising campaigns.
• Proficiency with Google Tag Manager.
• Advanced Excel skills, particularly in creating and analyzing charts and data.
• A keen eye for detail and strong problem-solving skills.
• Ability to stay ahead of industry trends and adapt quickly.
• Self-driven with a strong desire to contribute and grow within the digital marketing field.
• Bachelor’s degree from an accredited institution.
• One year of digital marketing experience is preferred but not required.

Responsibilities

• Develop and execute campaign strategies, manage budgets, and create client-facing documentation and performance reports.
• Assist in creating paid search campaigns, including keyword research, ad copywriting, landing page selection, and account structure.
• Collaborate with the account management team to analyze campaign reports, extract key insights, and recommend optimizations.
• Manage and troubleshoot Google Tag Manager (GTM) and call tracking setups.
• Create monthly reports on channel performance and provide forecasts based on campaign data.
• Monitor industry trends and emerging digital marketing products to keep strategies fresh and innovative.
• Assist in resolving billing discrepancies and tracking monthly media spend.

Skills

Google Analytics

Google Ads

Facebook Ads

Excel

Detail-oriented

Problem solving

Industry trends

Self-driven

Education

Bachelor’s degree

Google Certification (or within 30 days)

Tools

Google Tag Manager

Job description

Are you passionate about data and analytics? Do you excel at finding insights hidden within large datasets? If this sounds like you, we have an exciting opportunity with one of Charleston’s fastest-growing ad agencies.

Motivated Marketing is seeking a proactive and detail-oriented self-starter to join our team as a Junior Digital Marketing Analyst. This entry-level position will focus on developing and managing digital marketing campaigns that maximize ROI and effectively meet our clients’ goals.

Key Responsibilities:

• Develop and execute campaign strategies, manage budgets, and create client-facing documentation and performance reports.


• Assist in creating paid search campaigns, including keyword research, ad copywriting, landing page selection, and account structure.


• Collaborate with the account management team to analyze campaign reports, extract key insights, and recommend optimizations.


• Manage and troubleshoot Google Tag Manager (GTM) and call tracking setups.


• Create monthly reports on channel performance and provide forecasts based on campaign data.


• Monitor industry trends and emerging digital marketing products to keep strategies fresh and innovative.


• Assist in resolving billing discrepancies and tracking monthly media spend.

Qualifications & Skills:

• Experience with Google Analytics and Google Ads (AdWords).


• Google Certification is required (or must be obtained within 30 days of hire).


• Experience managing Facebook advertising campaigns.


• Proficiency with Google Tag Manager.


• Advanced Excel skills, particularly in creating and analyzing charts and data.


• A keen eye for detail and strong problem-solving skills.


• Ability to stay ahead of industry trends and adapt quickly.


• Self-driven with a strong desire to contribute and grow within the digital marketing field.


• Bachelor’s degree from an accredited institution.


• One year of digital marketing experience is preferred but not required.