Junior Creative Strategist: Craft Winning Ad Briefs

Proppel Pty Ltd.; United States; Remote; USD 34,000 - 55,000; Full time

Benefits offered by this job

Contractor position

Job summary

Proppel Pty Ltd. is seeking a Junior Creative Strategist on a contractor basis to support the development of static and video ads for multiple DTC brands.

You will research brands, audiences and competitors, then craft briefs with hooks, headlines and scripts to guide designers and editors. You will collaborate with project managers, designers and creators across US, Canada and Latin America, ensuring briefs stay accurate and production moves smoothly from concept to delivery.

Qualifications

• Clear written English with ability to explain ideas precisely.
• Genuine interest in advertising, ecommerce, consumer psychology and social media.
• Sharp creative instincts and ability to spot why an ad or hook works.
• Excellent attention to detail and strong research skills.
• Ability to juggle multiple brands, briefs and deadlines with follow-through.
• Comfort using Slack, Airtable and Google Drive.

Responsibilities

• Research brands, competitors, customer reviews and winning ads to uncover creative opportunities.
• Turn research and performance learnings into concepts with angle, audience and format.
• Write briefs for static ads, video ads, UGC and founder-led content, including hooks, headlines and CTAs.
• Gather and organize product, lifestyle and UGC assets; keep briefs accurate in Airtable.
• Collaborate with designers, editors, creators and PMs to move production forward.
• Revise briefs based on client feedback and ad performance; flag blockers early.

Skills

Written English

Advertising interest

Creative instincts

Attention to detail

Research skills

Multi-brand juggling

Slack

Airtable

Google Drive

Tools

Slack

Airtable

Google Drive

Job description

Proppel Pty Ltd. is seeking a Junior Creative Strategist on a contractor basis to support the development of static and video ads for multiple DTC brands.

You will research brands, audiences and competitors, then craft briefs with hooks, headlines and scripts to guide designers and editors. You will collaborate with project managers, designers and creators across US, Canada and Latin America, ensuring briefs stay accurate and production moves smoothly from concept to delivery.