US DTC Creative Strategist: High-Impact Ad Concepts

UMAEZ LLC; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

UMAEZ LLC is seeking a US Creative Strategist to own the creative pipeline for our US-market brands. You will research, ideate, script, and brief editors and designers to keep testing velocity high and drive conversions.

You will craft direct-response concepts for cold US traffic, write across formats, and collaborate closely with senior strategists to scale winning ideas. This role requires real DR experience and strong copywriting in a fast-paced environment.

Qualifications

• Real direct-response experience — scripts, hooks, or ad concepts that have actually run on Meta or TikTok, with real numbers you can walk us through.
• Strong copywriting across video and static formats
• Solid grasp of consumer psychology and what moves cold traffic in the US market
• A researcher who goes past surface-level competitive intel
• Comfort with a fast, iterative workflow where most concepts don’t win — and that’s expected, not a failure

Responsibilities

• Developing 15–20 net-new concepts per week across video and image formats.
• Conducting deep research into high-impact angles, unique mechanisms, and market awareness stages to develop breakthrough concepts for US audiences
• Studying competitive intelligence (ad spying), consumer psychology, mass desire, and internal winners to identify untapped opportunities specific to the US market
• Building concepts that are rooted in how American buyers think, what they respond to, and what’s already saturated in the market
• Writing compelling, high-converting direct-response scripts
• Producing clear, detailed briefs for editors and designers - tight enough that the execution team can move fast without ambiguity
• Owning the creative pipeline for your assigned brands: research → ideation → scripting → post-launch performance analysis and iteration
• Writing across formats: UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs with the same conversion logic applied to each
• Working closely with the Lead Strategist at the strategic level and with editors and designers at the execution level
• Leveraging proven copy structures, frameworks, and past winners to accelerate testing velocity
• Feeding insights back to the wider team to continuously improve our creative playbook
• Analyzing winners and losers weekly - documenting what worked, why it worked, and what to test next
• Rapidly iterating winning concepts into multiple variations to validate and scale

Skills

Direct-response experience

Copywriting

Consumer psychology

Ad concept ideation

Job description

UMAEZ LLC is seeking a US Creative Strategist to own the creative pipeline for our US-market brands. You will research, ideate, script, and brief editors and designers to keep testing velocity high and drive conversions.

You will craft direct-response concepts for cold US traffic, write across formats, and collaborate closely with senior strategists to scale winning ideas. This role requires real DR experience and strong copywriting in a fast-paced environment.