Junior Account Executive – Wholesale, HANRO USA
Location: Hybrid - Midtown, NY/Remote
Reports to: Wholesale Director
Founded in Switzerland in 1884, HANRO is an international luxury brand renowned for exceptional quality, understated design, natural materials, and enduring craftsmanship. For more than 140 years, HANRO has created luxury underwear, sleepwear and loungewear that combine sophisticated design with unparalleled comfort.
Purpose of the Role
- Drive wholesale sales growth across existing accounts and new specialty retail partners.
- Develop and maintain strong relationships with wholesale customers to maximize sales opportunities and strengthen HANRO's market presence.
- Identify, prospect, and secure new specialty store accounts that align with HANRO's luxury positioning.
- Analyze sales performance, inventory levels, and market opportunities to proactively drive additional business.
- Work closely with Operations to ensure accurate order management, timely shipments, and excellent service to wholesale partners.
- Contribute to the achievement of wholesale revenue targets and the continued expansion of HANRO USA.
Key Responsibilities & KPIs
Responsibilities
- Manage and develop an assigned portfolio of wholesale accounts, with a primary focus on achieving and exceeding sales targets.
- Build strong relationships with buyers and key decisionmakers to identify opportunities for increased distribution, assortment expansion, and incremental sales.
- Proactively recommend replenishment orders and additional product opportunities based on sales performance and inventory availability.
- Prepare for and conduct seasonal Market appointments, presenting collections and recommending commercially relevant assortments.
- Maintain regular communication with accounts to maximize sales opportunities and support long-term partnerships.
- Develop account-level sales plans and forecasts in collaboration with the Wholesale Director.
KPIs
- Achievement of assigned wholesale sales budget (% to target).
- Year-over-year sales growth (%) across assigned accounts.
- Reorder and replenishment sales ($ and % growth).
- Number and value of incremental sales opportunities converted into confirmed orders.
- Seasonal order book performance against sales targets (%).
Responsibilities
- Review weekly and monthly retail sales reports to identify best-selling products, slow-moving inventory, and opportunities for additional sales.
- Analyze retailer stock levels and sell-through performance to recommend replenishment and assortment adjustments.
- Monitor retailer Open-to-Buy (OTB) and proactively identify opportunities to secure additional orders.
- Track seasonal performance against forecasts and highlight risks or opportunities to the Wholesale Director.
- Support markdown planning and promotional activity in collaboration with the Wholesale Director, ensuring alignment with brand positioning and commercial objectives.
- Provide clear, actionable sales updates and recommendations based on account performance.
KPIs
- Weekly sales reporting completed accurately and on time (%).
- Retail sell-through performance (%) against agreed seasonal targets.
- Replenishment opportunities identified and converted into orders ($).
- Sales forecast accuracy (% variance to actual).
- Percentage of assigned accounts reviewed for sales and inventory opportunities each month
3. Order Management & Operational Collaboration
Responsibilities
- Partner closely with the Operations team to ensure wholesale orders are accurately entered, confirmed, allocated, and shipped within agreed delivery windows.
- Maintain clear visibility of the order book, including outstanding orders, shipment schedules, and potential delivery risks.
- Proactively communicate with Operations regarding account priorities, delivery requirements, replenishment needs, and inventory availability.
- Work collaboratively to resolve order discrepancies, shipping delays, shortages, and other issues affecting wholesale customers.
- Ensure all customer purchase orders and confirmations are received and processed within required timelines.
- Communicate delivery updates and potential issues to wholesale partners in a timely and professional manner.
- Support new account setup and ensure operational requirements are understood before initial shipments.
KPIs
- On-time shipment performance (%) against agreed delivery windows.
- Order accuracy (%) for assigned accounts.
- Percentage of purchase orders confirmed within agreed timelines.
- Timely escalation of delivery risks and operational issues (%).
- Reduction in order-related discrepancies and avoidable cancellations.
- Successful completion of new account onboarding within agreed timelines (%)
4. Cross-Functional Collaboration & Reporting
Responsibilities
- Work closely with the Wholesale Director to align account priorities, sales targets, and new business development strategies.
- Collaborate with Operations to improve order flow, inventory visibility, and customer service.
- Partner with Finance to support new account credit approvals and assist in resolving outstanding payment issues where necessary.
- Coordinate with Marketing and Merchandising on product launches, collection presentations, and retailer opportunities.
- Maintain accurate account records, sales forecasts, and new business pipeline updates.
- Provide weekly updates on sales performance, account developments, new business opportunities, and key operational issues.
KPIs
- Weekly sales and pipeline reporting delivered on time (%).
- Accuracy and completeness of account and pipeline records (%).
- Completion of agreed cross-functional actions within established deadlines (%).
- Timely resolution or escalation of account-related issues (%).
Qualifications & Experience
- Bachelor's degree in Business, Fashion Merchandising, or a related field preferred.
- Minimum 2 years of experience in wholesale sales, account management, or retail buying, preferably within intimate apparel, sleepwear, loungewear, or ready-to-wear.
- Experience within the luxury or premium apparel sector is highly desirable.
- Strong commercial mindset with a genuine passion for sales and business development.
- Proven ability to build relationships, identify opportunities, and convert them into sales.
- Excellent communication, presentation, negotiation, and professional writing skills.
- Strong analytical skills, including an understanding of retail mathematics, sell-through, margins, inventory management, and Open-to-Buy.
- Proficiency in Microsoft Office, particularly Excel.
- Highly organized, detail-oriented, and comfortable managing multiple accounts and priorities.
- Proactive, self-motivated, and accountable, with a strong sense of ownership and urgency.
- Collaborative approach and ability to work effectively with Sales, Operations, Finance, and other internal teams.
- Willingness to travel domestically and occasionally internationally as required.