Customer Data Architect (Salesforce)

Court Avenue; Los Angeles (CA); On-site; USD 155,000 - 190,000; Full time

Job summary

GTX Solutions is seeking a Customer Data Architect to lead the data foundation for enterprise CRM programs on the Salesforce platform, including Data 360 and Marketing Cloud. You will design data strategy, identity resolution, and audience rules to ensure trusted, governed data across journeys.

The role collaborates with privacy, security and client teams, coordinates data partners, and defines KPIs and datasets for reporting and attribution. Travel to Southern California locales may be required.

Qualifications

• 8+ years in data architecture, customer data strategy or enterprise data engineering with marketing focus.
• Hands-on experience with Salesforce Data 360 or other enterprise CDP like Adobe Real-Time CDP, Tealium, Segment or Treasure Data.
• Strong understanding of identity resolution, profile unification and modeling.

Responsibilities

• Own the customer data architecture from the enterprise CDP into Salesforce Data 360 and Marketing Cloud, including ingestion, mapping, refresh cadence and data quality rules.
• Define identity and match logic, ownership resolution, household and vehicle relationships, and golden record rules.
• Lead the data model and data model object strategy in Data 360.
• Define audience eligibility, segmentation, suppression and consent rules for all programs.
• Design the activation architecture balancing enterprise data layer prep and Data 360 activation.
• Identify and resolve data quality issues with conflicting sources.
• Coordinate third-party data partners for hygiene, address standardization and ownership verification.
• Maintain data processing instructions, data dictionaries and source-to-target documentation.
• Partner with client data, privacy and security teams on governance, consent and data agreements.
• Define measurement data foundations, KPI definitions and datasets for reporting and attribution.
• Collaborate with Salesforce Solution Architect and journey teams on data requirements.

Skills

SQL

Python

Data architecture

Identity resolution

Cloud data platforms

Salesforce Data 360

Data modeling

Tools

Salesforce Data 360

Snowflake

Databricks

BigQuery

Job description

GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data. We specialize in Customer Data Platforms (CDPs), real-time activation, personalization, and MarTech integrations. Our team blends strategic insight with technical expertise to drive measurable business outcomes for high-growth companies and global enterprises alike.

GTX Solutions leads data activation and delivery for enterprise CRM programs on the Salesforce platform, including Marketing Cloud and Data 360, spanning email, SMS and direct mail. Our teams take over, stabilize and modernize live, high-volume programs, improving journeys, decisioning and measurement over time.

The Customer Data Architect leads the data foundation behind the program: data strategy, architecture, identity and audiences. This role defines how customer, household and vehicle data flows into Salesforce Data 360, how customers are recognized and resolved, and which audiences are eligible for each program, so every journey runs on trusted, governed data.

Responsibilities

• Own the customer data architecture from the enterprise customer data platform into Salesforce Data 360 and Marketing Cloud, including ingestion, mapping, refresh cadence and data quality rules.
• Define identity and match logic, including owner and customer resolution, household and vehicle relationships, and golden record rules.
• Lead the data model and data model object (DMO) strategy in Data 360.
• Define audience eligibility, segmentation, suppression and consent rules for all programs.
• Design the activation architecture: what is prepared in the enterprise data layer and what is activated in Data 360, balancing capability and platform consumption.
• Identify and resolve data quality issues, including conflicting sources overriding trusted records.
• Coordinate third-party data partners for data hygiene, address standardization and ownership verification.
• Maintain data processing instructions, data dictionaries and source-to-target documentation.
• Partner with client data, privacy and security teams on governance, consent and data agreements.
• Define measurement data foundations, including KPI definitions and the datasets needed for reporting and attribution.
• Partner with the Salesforce Solution Architect, journey and operations teams on audience and data requirements.

Requirements

• 8+ years in data architecture, customer data strategy or enterprise data engineering, with a focus on marketing and customer data.
• Hands-on experience with Salesforce Data 360 or another enterprise CDP such as Adobe Real-Time CDP, Tealium, Segment or Treasure Data.
• Strong understanding of identity resolution, profile unification and household or relationship modeling.
• Advanced SQL, plus familiarity with Python and cloud data platforms such as Snowflake, Databricks or BigQuery.
• Experience designing data ingestion pipelines and data quality frameworks.
• Working knowledge of consent, privacy and data governance in large enterprise environments.
• Excellent documentation skills and the ability to explain complex data concepts to marketing stakeholders.

Preferred Qualifications

• Salesforce Data Cloud Consultant certification.
• Automotive, OEM or dealer-network experience, including vehicle ownership, VIN relationships, registration, DMS and dealer data.
• Experience working with third-party data providers for hygiene, identity and enrichment.
• Experience with zero-copy or data federation patterns between cloud warehouses and Data 360.
• Background in MarTech consulting or agency delivery.

Work Environment

• This role supports an enterprise CRM program on the Salesforce platform.
• The role requires close coordination with client marketing, technology and data teams; occasional travel or on-site presence may be required.
• Southern California preferred, in the San Diego or Los Angeles area, to support in-person collaboration with client and partner teams.
• GTX Solutions has team members across the United States.

$155,000 - $190,000 a year

Final compensation will be determined based on total related experience related to the role as well as geography.

GTX Solutions is an Equal Opportunity Employer. GTX recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information.

GTX Solutions participates in the E-Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.