Japan Consumer Growth Marketing Manager

OpenAI; United States; On-site; USD 110,000 - 170,000; Full time

Job summary

OpenAI seeks a seasoned Japan Consumer Marketing Manager to develop locally resonant campaigns and drive user growth in Japan. You will own end-to-end marketing programs spanning brand storytelling, product narratives, digital and creator partnerships, lifecycle marketing, and community initiatives.

You’ll translate global strategy into Japan-specific initiatives, build trusted narratives, and accelerate adoption and retention through cross-functional collaboration with product, partnerships,

Qualifications

• 7+ years of marketing experience with measurable user or usage growth in Japan.
• Deep understanding of the Japanese consumer landscape, culture and media ecosystems.
• Proven ability to build and execute integrated marketing plans across brand, digital, influencer/creator, and partner channels.
• Comfortable operating at both strategic and hands-on executional levels in a fast-paced, ambiguous environment.
• Strong network of local agencies, creatives, creators, and production partners.

Responsibilities

• Develop and execute Japan-specific consumer marketing plans under the Japan Marketing Lead, ensuring strong local relevance while aligning with global priorities.
• Drive full-funnel initiatives that grow users and weekly active users, deepen activation and repeat usage, and improve retention, advocacy, and sentiment.
• Act as a local expert and thought partner—bringing deep insights into Japanese culture, consumer behavior, and media dynamics to inform strategy, creative, and execution.
• Manage and collaborate with local agencies, creators, and production partners to deliver culturally authentic, high-quality campaigns and content.
• Partner closely with cross-functional teams including product marketing, communications, partnerships, and regional leadership to deliver integrated programs with clear impact.
• Represent the voice of Japan internally, ensuring local nuance, context, and market realities are reflected in marketing strategy, messaging, and decision-making.

Skills

Marketing strategy

Campaign management

Japan market expertise

Cross-functional collaboration

Analytics & measurement

Stakeholder influence

Job description

OpenAI seeks a seasoned Japan Consumer Marketing Manager to develop locally resonant campaigns and drive user growth in Japan. You will own end-to-end marketing programs spanning brand storytelling, product narratives, digital and creator partnerships, lifecycle marketing, and community initiatives.

You’ll translate global strategy into Japan-specific initiatives, build trusted narratives, and accelerate adoption and retention through cross-functional collaboration with product, partnerships,