IPC/Edge Computer Business Development Specialist

Asus-Computer-International; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

ASUS Edge Computer Business Unit seeks a Business Development Specialist to identify and qualify leads in healthcare, retail, and industrial automation, showcasing ASUS Edge AI products and ODM solutions.

You will engage with system integrators and OT SIs, deliver technical demos, and help shape product roadmaps by capturing market feedback, while traveling domestically and internationally as needed.

Qualifications

• Excellent verbal and written communication skills.
• Persuasive and goal-oriented.
• Proven sales results and ability to drive Edge AI channel growth.

Responsibilities

• Conduct targeted cold calling, email outreach, and prospecting to identify leads.
• Support go-to-market activities with system integrators, ISVs, and OT SIs.
• Build relationships with Enterprises, Manufacturers, and OT SIs; regular follow-ups and meetings.

Skills

Verbal communication

Written communication

Persuasive selling

Sales results

Education

Bachelor’s degree in technical or business

Job description

Asus Edge Computer Business Unit delivers a focused portfolio of Edge AI compute solutions across five key categories: Intelligent Edge Computers, Edge Server, AI Accelerators, Industrial Motherboards, Single Board Computers, and the Tinker Board series.

These platforms form the foundation for deploying high-performance, low-latency AI inference and training directly at the edge - empowering industries such as healthcare, retail, and advanced automation to process data in real time without cloud dependency.

We are seeking a Business Development Specialist (BDS). This position requires engaging with potential clients to showcase ASUS’s cutting-edge PC/IoT products, understanding client needs, and delivering OTS, Customized/ODM solutions that align with their business objectives, especially in Manufacture, Surveillance and Medical market and accelerate revenue growth.

Business Development Specialist – Essential Duties and Responsibilities

• Conduct targeted cold calling, email outreach, and proactive prospecting to identify and qualify potential leads for ASUS Intelligent Edge Computers in healthcare, retail, and industrial automation sectors.
• Support the execution of go-to-market activities, including outreach to system integrators, ISVs, and OT SIs to help expand channel partner engagement and accelerate Edge AI adoption.
• Build and maintain relationships with Enterprises, Machine Builders, Manufacturers, and OT SIs through regular follow-ups, meetings, and ongoing communication to position ASUS Edge AI solutions effectively.
• Prepare and deliver technical presentations, product demonstrations, and proof-of-concept sessions (e.g., showcasing NVIDIA Jetson or NPU-accelerated performance and rugged fanless designs) for clients, webinars, and industry events.
• Gather market feedback and customer requirements to assist the Product Management and R&D teams in refining Edge AI product roadmaps and solution offerings.
• Track and maintain a healthy sales pipeline, update CRM records, support forecasting efforts, and provide regular reports on lead generation and deal progress to help achieve team sales targets.

Additional Support Responsibilities:

• Assist in organizing participation at trade shows, conferences, and customer visits, including demo setup and on-site support.
• Research target accounts, industry trends, and competitive landscape to identify new business opportunities.
• Collaborate with internal teams (marketing, technical support, sales) to ensure smooth lead handoff and customer onboarding.
• Monitor and report on key performance metrics such as number of calls, qualified leads, meetings booked, and conversion rates.

Required Qualifications:

Years of Education

• Bachelor’s degree in technical or business degree

Work Experience

• 1 to 3 years of experience in Computer hardware/or IPC related business development or account management
• Proven experience driving Edge AI computer channel and client development, including setting demand creation goals, coaching partners on ASUS’s edge-optimized hardware (Intelligent Edge Computers, AI Accelerators, Industrial Motherboards, SBCs), and evaluating performance against revenue and pipeline metrics.

Knowledge and Skills

• Excellent verbal and written communication skills; the ability to call, connect, and interact with potential customers
• Persuasive and goal-oriented
• Possesses an energetic, outgoing, and friendly demeanor
• Demonstrated and proven sales results

Working Conditions

• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
• 35%-50% Traveling is required (domestic and international)

The final salary amount will be determined based on the qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.