Investigations Content Producer & Action‑Driven Storyteller

PETA; United States; On-site; USD 28,000 - 35,000; Full time

Job summary

The PETA Foundation is seeking a highly skilled Content Producer and Investigations Coordinator to transform complex investigative findings into compelling digital content that informs, inspires, and motivates people to take action for animals. This role requires a creative storyteller who can turn research, evidence, and data into clear, persuasive content for diverse audiences.

You'll collaborate with campaign staff, media relations professionals, marketing, designers, and senior leadership to

Qualifications

• College degree in journalism, communications, marketing, digital media, or a related field, or equivalent experience.
• Minimum two years of experience creating and publishing digital content in a newsroom, media, nonprofit, advocacy, marketing, or comparable fast-paced environment.
• Exceptional writing, editing, proofreading, research, and fact-checking skills with a demonstrated commitment to accuracy and credibility.
• Proven ability to transform complex subjects, technical information, research findings, and data into engaging content that is accessible, persuasive, and action-oriented.
• Experience publishing content through WordPress or other content management systems and analyzing content performance with Google Analytics.

Responsibilities

• Research, write, edit, publish, and maintain compelling content covering investigations, campaigns, breaking news, and other animal rights issues.
• Translate complex investigative findings, evidence, research, and data into clear, accurate, persuasive stories that engage audiences and inspire action.
• Publish and maintain content across PETA websites using WordPress and other digital publishing tools, ensuring accessibility and presentation.
• Apply SEO, GEO, and other digital content optimization best practices to maximize visibility, engagement, and impact.
• Monitor content performance using Google Analytics and other reporting tools and make recommendations based on findings.
• Collaborate with stakeholders to ensure content is strategically aligned and delivered on schedule.

Skills

Writing

Editing

Research

Fact-checking

WordPress

Google Analytics

Photoshop

Canva

SEO

AI tools

Storytelling

Project management

Editorial judgment

Confidentiality

Animal rights knowledge

Advocacy

Education

Bachelor's degree in journalism/communications or related field

Job description

The PETA Foundation is seeking a highly skilled Content Producer and Investigations Coordinator to transform complex investigative findings into compelling digital content that informs, inspires, and motivates people to take action for animals. This role requires a creative storyteller who can turn research, evidence, and data into clear, persuasive content for diverse audiences.

You'll collaborate with campaign staff, media relations professionals, marketing, designers, and senior leadership to